Senior Associate, Programmatic
About Publicis Health Media
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys. While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
About the role
The Sr. Associate, Programmatic is responsible for strategic planning and campaign execution for assigned clients. You will combine both strategic and tactical elements, requiring the generation of insights and implementation of campaigns with Associate support. The Sr. Associate serves as the main contact for clients and internal media teams, provides expertise, and mentors junior team members on optimization strategies and best practices. You will report to the Supervisor, Programmatic.
Responsibilities
- Develop and communicate digital strategies and tactical approaches for campaigns.
- Execute, manage, and optimize online media campaigns (e.g., performance media, audience-based buying, remarketing) to meet client expectations.
- Build and maintain client relationships through exceptional service.
- Create proposals for new opportunities and develop client decks and status documentation.
- Oversee the delivery of creative assets, insertion orders, and all relevant campaign documentation.
- Collaborate with analytics and media partners to ensure accurate reporting, insights, and platform implementation.
- Troubleshoot campaign issues, develop quality control procedures, and manage campaign QA processes.
- Coach and educate Associates to support campaigns and share strategies for optimizing performance.
- Attend client meetings and participate in knowledge-sharing sessions.
- Manage the tech stack, including DMP, DSP partners, ad-verification services, and third-party data providers.
- Monitor campaign performance, manage forecasts, and maintain account management standards.
- Participate in forecasting exercises for clients and senior management.
- Contribute to a culture of teamwork and continuous improvement by documenting best practices.
Qualifications
- 1–2+ years of experience in Programmatic including bid management, campaign management/optimization, or digital media operations.
- Client-facing experience with risk management skills.
- Proficiency in Microsoft Excel (can perform complex functions), Prisma/MediaOcean, The Trade Desk, DV360 or other related DSPs.
- Strong analytical and mathematical skills.
- Project management capabilities.
- Understanding of interactive media planning and buying.
Benefits
- Medical coverage, dental, vision, and disability insurance.
- 401(k) with employer contributions.
- Parental and family care leave.
- Family forming assistance.
- Tuition reimbursement.
- Flexible time off.
Pay
USD $60,800.00 – USD $84,000.00 per year. This range reflects the Company’s good-faith estimate at the time of posting and may be adjusted based on the applicant’s skills, qualifications, and experience, as well as business needs.