Senior Associate, Programmatic

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for clients looking to drive transformation, combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

About the role

The Manager, Programmatic leads and manages programmatic buying strategies, drives innovation, and optimizes client campaigns. This role provides senior-level expertise while promoting team growth, building industry partnerships, and delivering solutions across accounts. You will collaborate with teams across Business Intelligence, Search, Media Strategy, Ad Operations, and Creative. This is a hybrid role, requiring three days in-office each week.

Responsibilities

• Train and manage a junior team on all aspects of programmatic buying and related deliverables.
• Provide senior-level programmatic expertise to internal and external teams (clients, Business Intelligence, Media, agency partners, etc.).
• Develop and maintain relationships with data, inventory, and platform partners.
• Lead programmatic teams to optimize campaigns and deliver strategic recommendations to achieve account success.
• Establish best practices, create case studies, and implement processes that inspire workflow efficiencies.
• Manage resources to meet service level expectations.
• Inspire team members to embrace forward-thinking solutions in a constantly changing industry.
• Write points of view (POVs) on trends, products, and industry news from a programmatic perspective.
• Manage ideation, business relationships, and activation of new 1st-to-market programmatic offerings.
• Provide holistic digital expertise.
• Drive client outcomes through actionable programmatic solutions across multiple accounts.

Requirements

• 3+ years of experience in digital media, with an increasing focus on programmatic buying.
• Strong knowledge of digital ad technologies including Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), and ad-verification tools.
• Proficient in Excel (can perform complex functions), with demonstrated ability to organize and consolidate multiple data sources for analysis.
• Experience understanding complex subject matter and translating it into simple, relatable terms for different audiences.
• Strong project management skills, capable of managing multiple campaigns, creative assets, insertion orders, and timelines with precision.
• People management experience, or experience in mentoring junior team members, guiding them on best practices, campaign optimization, and industry standards.
• PowerPoint and storytelling skills for client presentations and internal communication.

Benefits

• Medical, dental, and vision coverage.
• Disability and 401K plans.
• Parental and family care leave, including family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation range: USD $60,800.00 – USD $93,600.00 annually.

Schedule

Hybrid role, requiring three days in-office each week.