Senior Associate, Onboarding Marketing

About the role

Become a part of our caring community and help us put health first. Humana is committed to helping new insurance members feel confident and informed—and we’re looking for a marketing professional to support onboarding communications. As Senior Associate, Insurance Onboarding, you’ll help develop campaigns that guide members through their coverage and connect them with care. This role is ideal for a marketer who understands the importance of clarity and empathy in the first stages of the member journey.

Responsibilities

• Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas.
• Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals.
• Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs.
• Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence.
• Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration.
• Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements.
• Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials.
• Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.
• Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
• Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.
• Proven ability to manage multiple projects simultaneously with strong attention to detail.
• Hands-on experience with CRM platforms and marketing automation tools.
• Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.

Qualifications

• Experience in healthcare, insurance, senior services, or other regulated industries.
• Familiarity with agile marketing methodologies and cross-functional team collaboration.
• Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.

Benefits

Humana offers competitive benefits that support whole-person well-being, including medical, dental and vision benefits, 401(k) retirement savings plan, time off (paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance, and many other opportunities.

Pay

The starting base pay range for this full‑time (40 hours/week) position is $94,900 – $130,500 per year, with eligibility for a bonus incentive plan based on company and/or individual performance.

Schedule

This role operates on Eastern Standard Time (EST) with a standard 40‑hour work week. Occasional travel (1‑2 times per year) may be required for training or meetings. As a remote/hybrid position, employees must provide a dedicated workspace free of interruptions to protect PHI/HIPAA data and maintain a home internet connection of at least 25 Mbps download and 10 Mbps upload (wired cable, DSL, or wireless suggested); Humana may require upgrades if needed.