Senior Associate, Marketing (University of Nebraska)

About the role

The Sr Associate, Marketing Content and Strategy role supports the successful implementation and completion of omni-channel marketing content to drive engagement and donation revenue. Key responsibilities include ideating, implementing, executing, and managing strategic digital marketing campaigns, producing and coordinating content, analyzing performance metrics, and leading a team of student marketers.

Responsibilities

• Lead the ideation, development, and execution of digital fundraising and stewardship strategy
• Manage and lead a team of student marketers
• Analyze and audit the web experience to enhance the constituent journey and optimize fundraising revenue
• Develop audience-centric messaging and content that resonates with specific segments
• Support the Student Engagement Specialists through leading the implementation of cadences in the CRM platform (VanillaSoft)
• Create and send test content and manage the review process
• Provide Student Engagement Specialists with up-to-date resources
• Assist Engagement Center Manager with daily Engagement Center operations as necessary

Requirements

• Demonstrated breadth of digital marketing knowledge with a strategic view on how impact-related content can influence connection to philanthropy
• Strong interpersonal skills to gain consensus for planned content, negotiate tight deadlines, and unite teams with a single vision and voice
• Excellent written communication skills, exceptional proofreading and editing skills, and a high level of understanding of marketing messaging
• Strong digital marketing experience, including the use of email and web hosting platforms and tools like Google Analytics
• Proven experience and creativity with video scripting, creation, and editing
• Talentful, creative, and driven marketer capable of managing multiple initiatives at once
• Experience in building and integrating marketing teams and programs
• Strong background in creative and innovative thinking and execution, with demonstrated capability for storytelling, creative content creation, and persuasive messaging
• Proficient computer skills, including MS Office, Adobe Creative Suite
• Experience in marketing software like (Google Analytics, Google Adwords etc.)
• Excellent time and project management skills with exceptional attention to detail
• High level of ownership and ability to work independently with minimal direction
• Fast learner with creative problem-solving skills
• General understanding of higher education fundraising

Qualifications

• 2-3 years’ experience in digital marketing roles
• Bachelor's degree in marketing, advertising, public relations, communications or a related field

Benefits

• Competitive salary
• A generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan

Working Conditions

• Location: On Site University of Nebraska Lincoln, NE
• Physical Demands: Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions