Senior Associate, Marketing Strategist Paid Media | Retail Bank

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative Senior Associate to join our Retail Bank Marketing team. This role drives acquisition efforts within a performance marketing team with cross-channel responsibilities, offering the opportunity to elevate your marketing, technical, and strategy skills.

About the role

If you enjoy staying connected to industry trends, influencing agendas, growing as a marketer, and driving business results, this role is for you. You will focus on paid media performance for one of our flagship products while contributing to broader paid media strategies across assigned products.

Responsibilities

• Serve as a key performer for a paid media channel, maintaining a steady pulse on performance against goals.
• Propose, vet, and validate optimization recommendations from agency partners.
• Ensure operational excellence in execution with partner agencies.
• Contribute to and lead channel-level tests, partnering with measurement and agency teams to develop storytelling deliverables.
• Identify tactical advancements within the current partner set, gain buy-in from internal stakeholders, and develop a testing agenda.
• Partner with strategy and creative teams to provide creative briefing for asset development.
• Stay current with advancements in digital marketing and industry-related topics.

Requirements

• Hands-on experience in paid platforms (Meta, Google, The Trade Desk, etc.), primarily focused on acquisition-based campaigns.
• Passion for emerging trends across the digital marketing landscape.
• Entrepreneurial spirit, initiative, leadership, creativity, and a balance of proactiveness and reactiveness.
• Ability to manage multiple projects, deadlines, and changing priorities while maintaining accuracy.
• Curious mindset, ready to analyze consumer attitudes, behaviors, and trends to draw marketing implications.
• Highly effective communication skills, including outstanding writing, editing, and presentation abilities.
• Strong working knowledge of Google Suite (Sheets, Docs, and Slides).

Qualifications

• Basic Qualifications:
  • Bachelor’s degree or military experience.
  • At least 2 years of experience in paid media platforms such as Meta, Google, The Trade Desk, etc.
  • At least 2 years of experience in planning, execution, and analysis of paid digital programs.
• Preferred Qualifications:
  • Experience working with cross-functional teams in a matrixed environment.
  • Experience in financial services marketing.
  • Agency experience managing client and partner relationships or account management.
  • Google and Bing Ads certified.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Pay

• McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing.
• Wilmington, DE: $87,700 - $100,100 for Sr. Associate, Marketing.

Candidates hired to work in other locations will be subject to the pay range associated with that location. The actual annualized salary offered will be reflected in the candidate’s offer letter. This role is also eligible for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI). Incentives could be discretionary or non-discretionary depending on the plan.

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. Learn more at the Capital One Careers website.