Paid Media Strategist-Senior Associate -Acquisition Marketing

Job Responsibilities

• Contribute to data-driven, strategic marketing plans that produce measurable results
• Improve tools and capabilities to coordinate audience overlap, message alignment, channel availability, and execution resources
• Navigate a highly matrixed organization to influence partners, build consensus, and bring together various functional teams
• Coverage budgets and resources across paid, owned, and earned investments
• Partner with analytics to understand performance, test results, and profitability; utilize data and analytics to drive marketing decisions and optimize performance
• Serve as a marketing thought leader, presenting ideas to educate and upskill across all levels of the organization
• Present strategy and performance updates to cross-functional stakeholders

Required Qualifications, Capabilities And Skills

• Performance marketing experience in traditional and digital marketing channels
• Understanding of managing marketing budgets, forecasts, and expected returns
• Skilled working in a highly matrixed organization and using data to influence stakeholders and partners
• A fantastic partner who leads through strong collaboration; recognized as a team player
• Data-driven and analytical, while also being a creative problem-solver
• Vigorous and thorough in their management of details; proven ability to take initiative
• Loves testing, learning, and taking calculated risks
• Understands the big picture, considering impacts outside their given initiatives
• Comfortable with continuously changing priorities
• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and Power Point

Preferred Qualifications, Capabilities And Skills

• 5+ years of marketing experience, preferably with expertise in digital marketing and paid media
• Financial services industry experience a plus
• Excelling at managing multiple initiatives simultaneously within tight deadlines