Senior Manager, Digital Acquisition & Paid Media Strategy

We need to output HTML fragment with sections: About the role? Actually we have Company Description and Job Description. The instructions: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. We need to decide which sections to include based on content. We have Company Description (intro). Could be "About the role"? Actually "Company Description" could be "About the company". But headings list includes "About the role". Might be okay to use "About the role" for description of role? But we have Job Description with Primary Function of Position etc. Could use "About the role" for summary of role. Then "Responsibilities" for essential job duties. Then "Qualifications" for required skills and experience. Then "Education" maybe part of qualifications. Could combine. We have "Additional Information" about vaccination, export controls, EEO, accommodation notice, etc. Those are boilerplate legal; we should remove them. Also "Compensation will be based primarily..." includes base salary ranges: we have Base Salary Range Region 1 and Region 2, Shift: Day, Workplace Type: Set Schedule - This job will be onsite weekly, the percentage of onsite work will be defined by the leader. So we have Pay (salary range) and Schedule (Shift, Workplace Type). So we can include Pay and Schedule sections. Benefits: Not explicitly mentioned besides "market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity." That's vague; not specific benefits. So we should not create Benefits section because no specific benefits listed. Skills: Could be part of Qualifications; but we could have a Skills section if we want to list specific skills like fluency across platforms, data analytics, etc. However we already have Qualifications covering required skills and experience. The instruction: prefer a few substantive sections over many thin ones. So we could have sections: About the role, Responsibilities, Qualifications, Pay, Schedule. Possibly also "Company Overview"? But we have Company Description at start; could be included in About the role or separate "About the company". The heading list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Not About the company. But we could put company description under About the role? Might be okay. Or we could create a section "About the company" but not in list; but instructions say use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., meaning examples, not exclusive list. So we could add other headings if appropriate. But better to stick to given examples. We have company description; could be placed in a

before sections, not as heading. The instructions: do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. So we can start with a

containing company description. Then sections: About the role (maybe summarizing primary function). Responsibilities (essential job duties). Qualifications (required skills and experience + education). Pay (base salary ranges). Schedule (shift and workplace type). We must preserve all substantive information; not invent or summarize away detail. So we need to include all details from those sections. Let's extract content. Company Description paragraph: "It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide. We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world. The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life. If you’re ready to contribute to something bigger than yourself and help transform the future of healthcare, you’ll find your purpose here." We'll keep that as a

. About the role: Could be derived from "Primary Function of Position" and "Job Description". The primary function: "We are looking for a Senior Manager, Digital Acquisition & Paid Media Strategy to join our Brand and Creative team. The Brand and Creative Team is a world-class team of strategists, storytellers, and builders who create together to bring Intuitive’s stories of impact and optimism to the world. This role will lead Intuitive’s activation engine, driving full-funnel demand across paid media, partnerships, and high-intent ecosystems. The ideal candidate is a strategic, data-driven marketer and operator who can connect brand, content, paid media, and external partnerships into a cohesive system that drives measurable business impact. This person will act as a key thought partner across Brand, Global Marketing, and Regional teams driving how we scale demand and build visibility in an evolving, AI-driven discovery landscape." We'll put that as About the role. Responsibilities: Essential Job Duties list (multiple sentences). We need to convert to

• . The list items are separated by line breaks? The text: "Lead, develop, set objectives and work plans for paid media strategists and stakeholders executing full-funnel activation strategies—ensuring the right channels, messages, and formats are aligned to business goalsProvide strategic channel consulting to senior stakeholders across campaigns and initiativesDrive end-to-end digital campaign strategy and execution across Paid Social, Search, Display, and Programmatic channelsOwn and assure adherence to the paid media and activation budget, forecasting, work plans, and performance targets, in partnership with leadershipPartner with brand and stakeholder teams to activate and amplify sponsorships, events, and partnerships through integrated paid and digital strategiesIdentify and scale in high-impact external ecosystems (publishers, platforms, industry partnerships) to expand reach and credibilityDrive continuous optimization and testing frameworks across creative, targeting, and bidding strategiesSet the standards and develop the team capabilities that sustain a culture of innovation and experimentation at scaleShape enterprise-wide paid media strategy influencing investment decisions, and long-term marketing direction while aligning cross-functional teams and stakeholders around a shared vision." We need to split into separate duties. Likely each sentence before a capital letter? Let's parse: 1. Lead, develop, set objectives and work plans for paid media strategists and stakeholders executing full-funnel activation strategies—ensuring the right channels, messages, and formats are aligned to business goals 2. Provide strategic channel consulting to senior stakeholders across campaigns and initiatives 3. Drive end-to-end digital campaign strategy and execution across Paid Social, Search, Display, and Programmatic channels 4. Own and assure adherence to the paid media and activation budget, forecasting, work plans, and performance targets, in partnership with leadership 5. Partner with brand and stakeholder teams to activate and amplify sponsorships, events, and partnerships through integrated paid and digital strategies 6. Identify and scale in high-impact external ecosystems (publishers, platforms, industry partnerships) to expand reach and credibility 7. Drive continuous optimization and testing frameworks across creative, targeting, and bidding strategies 8. Set the standards and develop the team capabilities that sustain a culture of innovation and experimentation at scale 9. Shape enterprise-wide paid media strategy influencing investment decisions, and long-term marketing direction while aligning cross-functional teams and stakeholders around a shared vision. We'll make each a
• . Qualifications: Required Skills and Experience list plus Required Education And Training. We need to preserve all details. Let's extract qualifications bullet points (they are sentences separated by line breaks?): "Minimum 12+ years of experience leading integrated marketing programs that connect paid media, partnerships, and content across the full funnel" "3–5+ years leading and developing high-performing teams, including developing other managers and senior specialists" "6+ years of experience working in or adjacent to healthcare, life sciences, or other regulated industries with complex buyer journeys preferred" "Expertise in crafting playbooks and paid digital media strategies to accelerate global growth" "Fluency across paid digital media platforms including LinkedIn, Meta, TikTok, X, and Google Ads and managing campaign budgets; experience with social media platforms outside the United States is a plus" "Thorough knowledge of platform mechanics, campaign structure, custom audiences, placement and inventory" "Experience working with technical teams implementing and optimizing automation into relevant enterprise data warehouses" "Strong data and analytics background and a keen ability to understand customer data and know how to convert insights into purposeful actions to meet business needs using Google Analytics 4, Excel, Python, R, Sprinklr" "Strong written and verbal communication skills simplifying complex ideas and concepts and making them clear and actionable" "Demonstrable experience negotiating and creating process enabling and end-to-end paid media workflows in a fast-paced environment" "Travel up to 15% time" Then "Required Education And Training Requires a minimum of 12 years of related experience with a college degree; or equivalent work experience" We'll include that as part of qualifications. We need to output as
  • for any list of duties/requirements/benefits. So qualifications list should be
    • . Pay: Base Salary Range Region 1:$169,600 - $254,400 Base Salary Range Region 2: $144,200 - $216,200 We need to present as maybe a

      or

      . Since it's not a list of multiple items but two ranges. Could be

      with both. Or we could make

      • for each region. The instruction: Use
        • for any list of duties/requirements/benefits. Pay is not a list of duties/requirements/benefits, but could be considered a list? Safer to use

          . Schedule: "Shift: Day Workplace Type: Set Schedule - This job will be onsite weekly, the percentage of onsite work will be defined by the leader." We'll put as

          . We must not include boilerplate like EEO, vaccination, export controls, accommodation notice, etc. Also remove duplicated lines. Now produce HTML fragment. Start with company description

          . Then

          About the role

          ...

          Then

          Responsibilities

          • ...
          ...
          Then

          Qualifications

          • ...
          ...
          Then

          Pay

          Base Salary Range Region 1: $169,600 - $254,400; Base Salary Range Region 2: $144,200 - $216,200

          Then

          Schedule

          Shift: Day; Workplace Type: Set Schedule - This job will be onsite weekly, the percentage of onsite work will be defined by the leader.

          Make sure no extra markdown. Check that we didn't miss any substantive info: The company description included all.