Senior Manager, Digital Content Strategy

About the role

At Cytiva, one of Danaher’s 15+ operating companies, you’ll shape and execute the digital content strategy for Cytiva’s flagship website, cytiva.com. This on-site role on the Brand Marketing team in Marlborough, MA reports to the Director, Digital Content Strategy. You’ll develop customer-centric, digital-first content that enhances user experience, supports business objectives, and reflects the brand’s voice while collaborating across teams to drive engagement, conversion, and long-term value.

Success requires curiosity, a growth mindset, and the ability to establish and evolve content governance and best practices that enhance the customer experience and strengthen brand consistency.

Responsibilities

• Develop content strategies from ideation to implementation that align with brand identity, customer needs, and business goals, ensuring brand consistency and compliance with legal and regulatory standards across all digital content assets and channels.
• Create and optimize digital content to improve user experience, drive traffic, and support lead generation.
• Collaborate with marketing, product, sales, UI/UX experts, writers, and customer service teams to ensure cohesive messaging and content alignment.
• Analyze content performance using web analytics tools and apply insights to refine strategy, improve outcomes, and inform governance best practices.
• Stay informed on industry trends, SEO best practices, and emerging technologies to enhance content effectiveness.

Requirements

• Bachelor’s degree in digital marketing, Communications, or a related field.
• Deep digital content expertise: extensive experience developing and executing content strategy, digital marketing initiatives, and B2B web content programs that align customer needs with business objectives and drive measurable engagement.
• Strong leadership and operational excellence: proven ability to lead people, processes, and cross-functional projects while continuously improving workflows, establishing best practices, and managing complex content initiatives from strategy through execution.
• Global and matrixed environment experience: demonstrated success working across international teams and highly matrixed, regulated B2B organizations, effectively navigating multiple stakeholders, priorities, and compliance requirements.
• Data-driven decision maker: strong analytical skills with experience leveraging web analytics, performance metrics, and customer insights to identify trends, optimize content strategies, improve user experience, and influence business outcomes.
• Exceptional communicator and storyteller: excellent written and verbal communication skills with the ability to create compelling customer-centric narratives, simplify complex concepts, engage diverse audiences, and clearly articulate business value.

Preferred Qualifications

• Familiarity with CMS platforms, SEO, and basic web technologies (HTML, CSS).
• Familiarity with the Agile framework for project execution.

Benefits

Cytiva offers a broad array of comprehensive, competitive benefit programs including paid time off, medical/dental/vision insurance, and a 401(k) to eligible employees.

Pay

The annual salary range for this role is $135,000 - $145,000. This role is also eligible for bonus/incentive pay.