Senior Associate, Marketing Strategist Integrated Strategy | Retail Bank

About the role

Are you passionate about working on breakthrough marketing campaigns? Capital One is seeking a Marketing Senior Associate to join our dynamic Integrated Strategy team. In this role, you will be a key member of our marketing efforts, assisting with the development of creative and messaging strategies for integrated campaigns. You'll help execute compelling narratives, assist with the learning agenda, and help maintain our brand voice across all channels.

Responsibilities

• Assist with Creative Strategy: gather business objectives and consumer insights into clear creative briefs shared with internal creative teams and external agency partners.
• Support Messaging Strategy: execute clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with target audiences.
• Assist with the Learning Agenda: support a test-and-learn mindset, helping to track key questions, and partnering with analytics teams to gather campaign effectiveness results and insights.
• Coordinate Campaign Integration: work with cross-functional teams—including Brand, Channel Leads, Product Strategy, and others—to help support a cohesive and seamless customer experience.
• Gather Insights: build knowledge on customers, the competitive landscape, and market trends, using data and insights to support marketing recommendations and provide updates to the team.

Qualifications

Basic Qualifications:

• Bachelor's Degree or military experience.
• At least 2 years of experience in marketing, brand strategy, or advertising.
• At least 1 year of experience supporting marketing campaigns.

Preferred Qualifications:

• 3+ years of marketing experience, with a focus on brand strategy or campaign development.

Note: Capital One will not sponsor a new applicant for employment authorization for this position.

Skills

• Strong communication and presentation skills, with the ability to partner with team members and stakeholders.
• Demonstrated ability to help translate data and customer insights into marketing updates and recommendations.
• Experience contributing to insightful creative briefs and supporting the creative development process from concept to execution.
• Collaborative spirit and experience managing tasks for multiple projects in a fast-paced, agile environment.

Pay

• McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing
• Wilmington, DE: $87,700 - $100,100 for Sr. Associate, Marketing
• Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
• This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.