Senior Associate, Integrated Marketing – Product Marketing

About The Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.

About The Role

Sit at the intersection of product marketing, integrated marketing, and growth to drive awareness and adoption of DoorDash's affordability initiatives. The Integrated Marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.

Develop the go-to-market strategy for DoorDash's affordability initiatives and new product launches

• Define audience-first messaging and positioning
• Build integrated marketing plans across in-app, CRM, paid social, and off-platform channels

Execute on those strategies end-to-end

• Develop marketing assets from templates
• Coordinate with channel partners (CRM, paid social, affiliate) on execution
• Work with Legal to get sign-off across all assets and campaigns

Partner cross-functionally with Product, Strategy & Operations, Analytics, Legal, Creative, and channel specialists across CRM, paid social, and affiliate to bring campaigns to life

Run user research (UXR) to deepen understanding of target customers and translate insights into stronger messaging, better channel strategies, and more effective creative

Track and report on performance across marketing channels

• Analyze A/B test results
• Translate data into actionable insights that sharpen strategy
• Optimize in-flight campaigns

Qualifications

• 4–7 years of professional experience in product marketing or integrated marketing in a B2C environment
• Bachelor’s degree required; MBA a plus
• Experience developing go-to-market plans and launching new products, features, or benefits to consumers, with a strong grasp of how to move from strategy to execution
• A creative eye and comfort with asset creation - you can evaluate what makes a compelling ad, write strong marketing copy, and produce or direct creative work (experience with Figma or similar tools is a strong plus)
• Analytical chops - you can synthesize data, make data-driven decisions, and balance quantitative measurement with an intuition-driven bias to action; SQL is a plus
• Familiarity with integrated marketing channels - CRM, paid social, in-app, and off-platform - and an understanding of how they work together across the funnel
• Strong cross-functional collaboration skills, with experience working across marketing, product, operations, legal, and channel teams to bring campaigns to life
• Exceptional project management and organizational skills - you can juggle multiple workstreams, hold deadlines, and keep stakeholders aligned without dropping the ball
• An ownership mentality and bias for action - you’re proactive, reliable, and energized by working on problems that have real impact on customers’ lives
• Comfort with ambiguity and the ability to operate with speed and rigor in a fast-moving environment