Senior Associate, Integrated Marketing – Product Marketing

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of product marketing, integrated marketing, and growth to drive awareness and adoption of DoorDash’s affordability initiatives.

About the Role

This is a role for someone who thrives wearing many hats - you're equally comfortable developing a GTM strategy, diving into consumer research to sharpen your messaging, and rolling up your sleeves to drive campaign execution end-to-end. You have a creative eye, strong analytical instincts, and the organizational horsepower to manage multiple workstreams at once. You'll partner closely with Product, Strategy & Operations, Analytics, Legal, Creative, and channel specialists across CRM, paid social, and affiliate to bring campaigns to life.

Responsibilities

• Develop the go-to-market strategy for DoorDash's affordability initiatives and new product launches - defining audience-first messaging and positioning, and building integrated marketing plans across in-app, CRM, paid social, and off-platform channels
• Execute on those strategies end-to-end - developing marketing assets from templates, coordinating with channel partners (CRM, paid social, affiliate) on execution, and working with Legal to get sign-off across all assets and campaigns
• Work cross-functionally with Product, Strategy & Operations, and marketing leads to align on priorities, define goals and KPIs, design A/B tests, and ensure marketing plans are grounded in the latest product developments
• Run user research (UXR) to deepen understanding of target customers and translate insights into stronger messaging, better channel strategies, and more effective creative
• Track and report on performance across marketing channels - analyzing A/B test results, translating data into actionable insights that sharpen strategy, and optimizing in-flight campaigns

Requirements

• 4–7 years of professional experience in product marketing or integrated marketing in a B2C environment
• Bachelor’s degree required; MBA a plus
• Experience developing go-to-market plans and launching new products, features, or benefits to consumers, with a strong grasp of how to move from strategy to execution
• A creative eye and comfort with asset creation - you can evaluate what makes a compelling ad, write strong marketing copy, and produce or direct creative work (experience with Figma or similar tools is a strong plus)
• Analytical chops - you can synthesize data, make data-driven decisions, and balance quantitative measurement with an intuition-driven bias to action; SQL is a plus
• Familiarity with integrated marketing channels - CRM, paid social, in-app, and off-platform - and an understanding of how they work together across the funnel
• Strong cross-functional collaboration skills, with experience working across marketing, product, operations, legal, and channel teams to bring campaigns to life
• Exceptional project management and organizational skills - you can juggle multiple workstreams, hold deadlines, and keep stakeholders aligned without dropping the ball
• An ownership mentality and bias for action - you’re proactive, reliable, and energized by working on problems that have real impact on customers’ lives
• Comfort with ambiguity and the ability to operate with speed and rigor in a fast-moving environment

Qualifications

• Product marketing or integrated marketing experience in a B2C environment
• Experience with integrated marketing channels such as CRM, paid social, in-app, and off-platform
• Strong analytical skills and ability to make data-driven decisions
• Ability to develop and execute marketing strategies
• Experience with user research and creating compelling marketing materials
• Excellent project management and organizational skills
• Proven ability to work effectively in a cross-functional team environment

Skills

• Strategic thinking and planning
• Marketing strategy development and execution
• User research and analysis
• Asset creation and creative direction
• Data analysis and reporting
• Collaboration and communication

Benefits

We offer a comprehensive benefits package to all regular employees, including:

• A 401(k) plan with employer matching
• 16 weeks of paid parental leave
• Wellness benefits
• Commuter benefits match
• Paid time off and paid sick leave in compliance with applicable laws
• Medical, dental, and vision benefits
• 11 paid holidays
• Disability and basic life insurance
• Family-forming assistance
• A mental health program

Pay

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

Schedule

The schedule for this role is not specified in the job posting.