Senior Associate, Integrated Marketing – Product Marketing

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of product marketing, integrated marketing, and growth to drive awareness and adoption of DoorDash’s affordability initiatives.

About the Role

The Integrated Marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.

Develop the go-to-market strategy for DoorDash's affordability initiatives and new product launches

• Define audience-first messaging and positioning
• Build integrated marketing plans across in-app, CRM, paid social, and off-platform channels

Execute on those strategies end-to-end

• Develop marketing assets from templates
• Coincide with channel partners (CRM, paid social, affiliate) on execution
• Work with Legal to get sign-off across all assets and campaigns

Work cross-functionally with Product, Strategy & Operations, and marketing leads

• Align on priorities
• Define goals and KPIs
• Design A/B tests
• Ensure marketing plans are grounded in the latest product developments

Run user research (UXR) to deepen understanding of target customers and translate insights into stronger messaging, better channel strategies, and more effective creative

• Translate insights into stronger messaging
• Translate insights into better channel strategies
• Translate insights into more effective creative

Track and report on performance across marketing channels

• Analyze A/B test results
• Translate data into actionable insights that sharpen strategy
• Optimize in-flight campaigns