Senior Associate, Customer Engagement Marketing

About the role

You'll help small business owners get more from their credit card relationship through clear value, relevant offers, and connected experiences. Join a collaborative team where you'll turn customer insights into campaigns that deepen engagement and loyalty. As a Senior Associate Small Business Marketing in Small Business and Lending Marketing, you develop integrated strategies and campaigns that reinforce key card benefits and offers for existing customers. You partner across teams to deliver consistent, segment-relevant messaging across owned channels. You use data and testing to continuously improve performance and customer outcomes.

Responsibilities

• Develop integrated marketing strategies to deepen engagement and retention among existing small business credit card customers
• Translate customer insights, research, and performance data into segment-specific positioning, messaging, and value propositions
• Plan and deliver owned-channel campaigns across email, direct mail, and digital experiences
• Partner with product, brand, content, social, channel, analytics, legal, and finance teams to align priorities and resources
• Own end-to-end campaign execution, including segmentation, messaging, creative development, testing, and optimization
• Manage the customer engagement calendar across channels and key touchpoints
• Monitor campaign performance and customer behaviors to identify opportunities and improve results
• Ensure messaging and creative are consistent and on-brand across channels
• Present campaign results, learnings, and recommendations to senior stakeholders

Requirements

• 5+ years of experience in integrated marketing strategy
• Experience executing customer marketing across owned channels, including email, direct mail, and digital experiences
• Demonstrated experience managing campaigns end-to-end (targeting, channel planning, creative development, measurement, and optimization)
• Experience collaborating with creative partners to launch campaigns from concept through delivery
• Strong project management skills and ability to manage multiple complex priorities in a fast-paced environment
• Strong cross-functional collaboration and stakeholder management skills
• Strong analytical skills with experience using data to inform decisions and improve performance
• Results-oriented mindset with a track record of delivering measurable outcomes

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time.

Qualifications

• Bachelor's degree in marketing