Senior Associate Brand Manager

About the role

The Senior Associate Brand Manager will oversee multiple projects from start to finish, including branded innovation, packaging graphics updates, digital shelf management, brand health and market trend analysis, and sales support materials development. They will also play a key role in assisting with overall high-level brand strategy and partnering closely with marketing, sales, finance, R&D, supply chain, and operations peers.

Responsibilities

• Oversee multiple projects from start to finish, including branded innovation, packaging graphics updates, digital shelf management, brand health and market trend analysis, and sales support materials development.
• Play a key role in assisting with overall high-level brand strategy.
• Partner closely with marketing, sales, finance, R&D, supply chain, and operations peers.

Requirements

• Proven experience in project planning and management, with a keen focus on building timelines, setting milestones, and tracking to on-time completion.
• Ability to lead and collaborate with cross-functional teams, including sales, R&D, supply chain, finance, and operations.
• Analytically minded and able to translate data into insights into activation with syndicated data experience (IRI, Nielsen, SPINs, 84.51).
• Consumer-focused thinking and ability to develop creative materials tied to consumer insights, brand positioning, and company objectives.
• Solid interpersonal and communication skills, highly organized, self-motivated, and detail-oriented.

Qualifications

• 3+ years of experience in brand management, marketing, or related roles, preferably within Consumer-Packaged Goods (CPG) or beverage industry.
• Bachelor’s degree in business/marketing or related field (MBA not required).
• Proven experience in project planning and management.
• Experience with syndicated data analysis (SPINS, IRI, Nielsen, 84.51, Numerator).
• Strong presentation skills and ability to adapt storytelling to different audiences.
• Prior experience with better-for-you, challenger, startup, or private equity-backed brands a plus.
• Consumer-insight focused with a keen eye for consumer and design trends.
• Proficient with Microsoft Suite (Word, Excel, PowerPoint, etc.).

Benefits

TruRoots Company provides equal employment opportunities (EEO) to all employees and applicants without regard to race, sex, color, religion, gender, sexual orientation or preference, gender identity or expression, national origin or ethnicity, age, marital status, pregnancy, genetic information, disability, or veteran status, in accordance with applicable federal, state and local laws.