Senior Associate Brand Manager

About the role

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

Job responsibilities

• Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand’s marketplace position (e.g. new product launches, pricing initiatives, etc.).
• Execute annual ABP and marketing plans that deliver financial objectives and aligns with brand strategies.
• Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing programs.
• Create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance.
• Develop and implement distribution, packaging, shelving and merchandising strategies and plans.
• Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.
• Identify and develop relevant consumer and/or shopper insights.
• Collaborate across categories, to identify and proactively drive efficient brand building.
• Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan.

Required Qualifications

• Bachelor’s Degree in Marketing, Business, or related field
• 3+ years of experience in brand management or consumer marketing
• Previous marketing full-time or internship experience at a CPG organization
• Strong analytical expertise with syndicated consumption data and reporting tools (e.g., Nielsen and/or IRI), including the ability to analyze trends, synthesize insights, and translate data into actionable business recommendations
• Proven ability to influence and deliver compelling communication across stakeholder groups
• Familiarity with brand development planning, innovation, and strategy processes
• Demonstrated positive energy and credibility when representing the brand internally and externally
• Experience working cross-functionally with partners such as Finance, Sales, Supply Chain, Operations, Digital, or Planning

Preferred Qualifications

• MBA preferred
• Prior ownership of ongoing consumption, market performance, and scorecard reporting
• Working knowledge of P&L management and key financial levers