Senior Associate Brand Manager

Job Overview

At Keurig Dr Pepper, our mission is to provide a beverage for every need, everywhere people shop and consume. We are seeking a Senior Associate Brand Manager (Sr. ABM) to accelerate the performance of one of our flagship brands. This role expands on the Associate Brand Manager position by taking on greater strategic responsibility, deeper cross-functional leadership, and ownership of complex programs that drive brand and business results.

About the Role

This role is based at the KDP headquarters in Frisco, Texas, with 10–15% travel and relocation required to the Greater Dallas area.

What You’ll Do

• Brand & Business Leadership
• Lead development of annual and multi-year brand strategies using robust consumer insights, category trends, and competitive intelligence.
• Own business performance monitoring, diagnosing drivers across consumption, shipments, pricing, and media performance to inform leadership decisions.
• Translate brand strategy into actionable, integrated annual operating plans.
• Marketing & Commercial Execution
• Lead major cross-functional initiatives (innovation, communications, commercial programs, packaging updates, etc.) with limited supervision.
• Serve as the day-to-day lead with agency partners, elevating creative excellence, media effectiveness, and in-market execution.
• Partner with shopper marketing, sales, and commercial teams to activate brand programs across key retail customers.
• Insights & Analytics
• Leverage consumer research, syndicated data, KPI tracking, and financial modeling to build data-backed recommendations.
• Proactively develop optimization plans based on ROI, media effectiveness, pricing performance, and competitive actions.
• Budget & Investment Management
• Manage substantial brand budgets, ensuring disciplined allocation of resources to drive short- and long-term growth.
• Present budget recommendations and trade-off decisions to managers and cross-functional leadership.
• Leadership & Influence
• Mentor Associate Brand Managers and interns, supporting capability building across the broader marketing team.
• Influence cross-functional partners—including Insights, R&D, Sales, Finance, Supply Chain—through clear storytelling and strong business cases.

Total Rewards

• Salary Range: $86,000-140,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors.
• Benefits: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement. Annual bonus based on performance and eligibility.