Senior Associate Brand Manager

About the role

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

Responsibilities

• Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand’s marketplace position (e.g. new product launches, pricing initiatives, etc.).
• Implement strong understanding of marketing levers including distribution, pricing, merchandising, innovation, advertising, promotions and ecommerce.
• Execute annual marketing plans that deliver financial objectives and align with brand strategies.
• Actively participate in the execution of brand commercial programs.
• Analyze, interpret, and report on consumption data (e.g., Nielsen/IRI) to assess brand performance, category trends, market share, and product health, and to measure the effectiveness and ROI of marketing initiatives.
• Develop compelling, insight-driven storytelling and make sound recommendations based on brand, consumer, competitive, and category trends.
• Lead translation of brand strategy, consumer/retailer segmentation and marketplace trends into executable DPSM guidance to the organization.
• Develop and implement distribution, packaging, shelving and merchandising strategies and plans.
• Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.
• Engage strategic customer teams to collaboratively build growth plans.
• Identify and develop relevant consumer and/or shopper insights.
• Collaborate across categories, to identify and proactively drive efficient brand building.
• Conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan.

Requirements

• Bachelor’s Degree in Marketing, Business, or related field
• 3+ years of progressive experience in brand management or consumer marketing
• Previous marketing full-time or internship experience at a CPG organization
• Strong analytical expertise with syndicated consumption data and reporting tools (e.g., Nielsen and/or IRI), including the ability to analyze trends, synthesize insights, and translate data into actionable business recommendations
• Comfort working with multiple data sources beyond traditional retail, including digital or channel performance metrics
• Proven ability to influence and deliver compelling communication across stakeholder groups
• Demonstrated positive energy and credibility when representing the brand internally and externally
• Experience working cross-functionally with partners such as Finance, Sales, Supply Chain, Operations, Digital, or Planning

Qualifications

• MBA preferred
• Demand, volume, or digital channel forecasting experience, or exposure to Integrated Business Planning / S&OP
• Experience supporting or driving brand performance in eCommerce and/or Direct-to-Consumer (DTC) business models, including collaboration with digital, performance marketing, CX, or site merchandising partners
• Prior ownership of ongoing consumption, market performance, and scorecard reporting
• Working knowledge of P&L management and key financial levers