Senior Associate - Audience Management

This role is part of the Marketing Services organization, which enables marketing campaigns, customer communications, and customer engagement initiatives through campaign management, audience management, and channel execution. Within Marketing Services, Audience Management is responsible for creating, validating, and activating customer audiences used to deliver those experiences. Working independently, the role applies customer data, audience management, and marketing technology expertise to create and deliver audience solutions aligned to business objectives. The role partners with business and technical stakeholders, resolves execution challenges, and contributes to the continuous improvement of audience management processes, controls, and operational practices.

Responsibilities

• Independently create, validate, and deliver audience selections, segments, activation outputs, and execution assets supporting marketing campaigns, customer communications, and business initiatives.
• (35%) Partner with business and technical stakeholders to understand requirements, evaluate execution feasibility, translate business needs into audience management solutions, and ensure accurate delivery of audience management activities.
• (35%) Analyze execution results, identify and resolve audience, data, and process-related issues, and recommend improvements that enhance audience performance, execution quality, and operational effectiveness.
• (20%) Apply established controls, governance practices, and quality assurance procedures to support compliant, accurate, and risk-aware audience management and marketing execution activities.
• (10%) Other duties as assigned.

Requirements

Senior Associate(A) - Audience Management

• High School Diploma or GED
• 2-3 years experience supporting marketing campaign execution, marketing operations, data operations, analytics, or related functions with the ability to independently execute work and manage assigned deliverables.
• 2+ years experience working with customer audience, campaign execution, or marketing activation platforms (e.g., CDP, journey or campaign orchestration, CRM), including at least 1+ year of hands-on experience with a customer data platform (CDP) such as Adobe Experience Platform, Salesforce, Braze, Hightouch, or similar platforms.
• 2+ years experience applying analytical and problem solving skills to manage deliverables, follow defined workflows, and support campaign or data-driven initiatives.

Senior Associate(B) - Audience Management

• High School Diploma or GED
• 3-5 years experience supporting marketing campaign execution, marketing operations, data operations, analytics, or related functions with the ability to independently execute work and manage assigned deliverables.
• 2+ years experience working with customer audience, campaign execution, or marketing activation platforms (e.g., CDP, journey or campaign orchestration, CRM), including at least 1+ year of hands-on experience with a customer data platform (CDP) such as Adobe Experience Platform, Salesforce, Braze, Hightouch, or similar platforms.
• 2+ years experience applying analytical and problem solving skills to manage deliverables, follow defined workflows, and support campaign or data-driven initiatives.

Qualifications

Preferred Qualifications

• Bachelor’s Degree in Finance, Statistics, Mathematics, Computer Science, Marketing, Information Systems, Economics, Business, or other quantitative degree or equivalent, relevant work experience
• 1+ years experience in Financial Services or a highly regulated industry.
• 1+ years experience leading or coordinating projects, workstreams, or initiatives, including managing timelines, dependencies, and stakeholder communication.
• Experience or exposure to data analysis or programming tools such as SQL, Python, R, SAS, or similar technologies through coursework, certifications, internships, or work experience.

Skills

• SAS
• Structured Query Language (SQL)
• Microsoft Excel
• Audience Segmentation
• Process Documentation
• Business Requirements Gathering
• Python (Programming Language)
• Campaign Execution
• Root Cause Analysis (RCA)
• Data Analytics
• Data Validation
• Adobe Experience Platform (AEP)

Work Environment

• Normal office environment.
• Remote or Hybrid; 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.
• Ability to travel up to 5% quarterly.

Physical and Mental Requirements

• Communicate/Hearing
• Communicate/Talking
• Stationary Position/Seated
• Typing/Writing
• Maintain focus in high pressure or fast-paced work environment

Pay

Salary Range: $63,200.00 - $101,100.00

• California: $72,700.00 - $126,400.00
• Colorado: $63,200.00 - $111,200.00
• New York: $69,500.00 - $126,400.00
• Washington: $69,500.00 - $116,300.00
• Maryland: $69,500.00 - $111,200.00
• Washington DC: $72,700.00 - $116,300.00
• Illinois: $63,200.00 - $111,200.00
• New Jersey: $72,700.00 - $116,300.00
• Vermont: $63,200.00 - $101,100.00
• Ohio: $63,200.00 - $101,100.00
• Maine: $63,200.00 - $101,100.00
• Connecticut: $69,500.00 - $111,200.00
• Virginia: $63,200.00 - $101,100.00

The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills. You must be work authorized in the United States on a full time basis without the need for any sponsorship now or in the future from any employer or organization.

Benefits

• Medical, prescription drug, dental, and vision benefits for eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26.
• Basic and optional life insurance, supplemental medical plans, and short and long-term disability.
• Six weeks of 100% paid parental leave for eligible parents after a 180-day waiting period.
• Immediate enrollment in Bread Financial’s 401(k) plan.
• 11 paid holidays.
• Flexible Time Off (FTO) program; associates in Illinois must use Illinois Paid Leave before FTO.
• 80 hours of Paid Sick and Safe Time (PSST) upon hire and at the beginning of each subsequent calendar year (40 hours for Illinois associates).
• 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year for Illinois associates.
• Opportunity to purchase company stock during offering periods in June and December.
• Annual incentive bonus based on individual and company performance.

About the Company

At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We’ve been consistently recognized as a best place to work nationally and in many markets, and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.

Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through our co-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers. Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life. Bread Financial proudly marks 30 years of success in 2026.