Senior Associate, Audience Development

About the role

We're looking for a Senior Associate, Audience Development to join our Audience & Ad Operations team. Reporting to the Director of Audience Development, you'll work across paid acquisition and organic growth — supporting campaigns, tracking performance, and contributing to team-wide operations for our multimedia properties, newsletters, and new launches.

Responsibilities

• Own the production cycle for the Quarterly Business Review (QBR) across franchises, including pulling data, building the deck, and incorporating leadership feedback.
• Partner with stakeholders across Paid, Lifecycle, Events, and Consumer Revenue to gather performance context for QBRs and keep projects on schedule.
• Execute paid acquisition campaigns, including launching campaigns, testing new ad creative, monitoring spend and key performance metrics, and optimizing as needed.
• Own the operational layer for audience growth measurement, tracking podcast, video, newsletter, and social growth, and keeping metrics and definitions consistent.
• Use data and insights to identify trends and suggest optimization and testing opportunities, and assist in the execution and measurement of these efforts.

Requirements

• 2-4 years in marketing, media, audience development, or a related analytics or operations function.
• Experience owning a recurring reporting deliverable in a professional context.
• Experience running paid acquisition campaigns for podcast or YouTube subscriber growth strongly preferred.
• Working knowledge of Google Sheets and reporting tools like Lightdash (or similar) required.
• Strong written communication skills.

Qualifications

The ideal candidate will have strong organizational skills, comfort with data and reporting, a proactive communication style, and curiosity about audience growth.

Pay

The compensation for this role is $75,000 - $80,000 DOE, with a total offer package to include benefits.

Benefits

• 401(k) employer match
• Premium health, vision, and dental plans
• Mental health benefits, including personalized plans and programs
• Extra help when you need it, including a care concierge and free access to One Medical and the Calm app
• Family planning benefits, including generous paid parental leave and fertility coverage
• Employee Resource Groups
• Grounded Gym and workout class reimbursements
• Annual learning credit