Senior Analytics Lead, Digital & Web

About the role

The Senior Analytics Lead, Digital & Web is responsible for collaborating with digital product teams and business stakeholders to develop actionable insights and recommendations that enhance digital experiences and drive measurable business outcomes.

Responsibilities

• Collaborate with digital product teams and business stakeholders to understand business strategies, needs, and challenges.
• Leverage data from multiple platforms and sources to develop actionable insights and recommendations that enhance digital experiences and drive measurable business outcomes.
• Lead the synthesis of industry trends and digital engagement data to identify opportunities for optimization and innovation.
• Serve as the analytics expert on cross-functional teams for strategic digital initiatives.
• Own and manage recurring analytical requests and reporting processes, ensuring high-quality, timely delivery.

Core Responsibilities

• Partner with internal stakeholders to translate business requirements into analytical projects and lead them to completion.
• Analyze end-to-end digital engagements, including user journeys and customer segmentation, to identify friction points and recommend optimizations.
• Acquire, compile, and verify the quality of structured and unstructured data from various digital platforms.
• Develop, maintain, and deliver dashboards, visualizations, and presentations that translate complex data into compelling, actionable stories for stakeholders, including senior management.
• Design, execute, and analyze digital experiments (e.g., A/B, multivariate tests) to validate hypotheses, optimize digital experiences, and drive measurable business results.
• Advocate for change by effectively communicating insights and recommendations, using creativity in data visualization and storytelling.
• Stay updated with industry trends and emerging technologies related to data analytics, digital experience, and financial services.

Qualifications

• Minimum of eight years of relevant work experience in digital and web analytics.
• Undergraduate degree or equivalent combination of training and experience.
• In-depth knowledge of web analytics, with specific experience in Adobe Analytics.
• Strong technical skills including proficiency in SQL and Tableau; experience in Python, AWS and Redshift preferred.
• Experience in experimentation design, execution, and analysis, with a track record of driving change and delivering results through data-driven testing.
• Demonstrated ability to bring together data from multiple platforms and perform user journey analysis, customer segmentation, and advanced analytics.
• Excellent communication and storytelling skills, with the ability to advocate for change and influence stakeholders through data-driven insights.
• Ability to work independently, manage multiple priorities, and own internal stakeholder relationships.
• Financial services experience is a plus.

Special Factors

Sponsorship: Vanguard is not offering visa sponsorship for this position.

About Vanguard

Vanguard is committed to providing all crew members a working environment that is free from discrimination, prejudice and bias. Through this Equal Employment Opportunity (EEO) Policy, Vanguard reaffirms its commitment to equal employment opportunity for all applicants and crew members without regard to race, color, national origin or ancestry, religion, gender, sex, sexual orientation, gender identity or expression, age, disability, marital status, veteran or military status. In addition, Vanguard prohibits discrimination based on genetic information, as well as any other characteristic protected by federal, state or local law.

Empowered to Learn, Grow, and Thrive

• Rajesh D. - Over the past 24 years, I’ve had the privilege of being part of Vanguard that is truly client-owned. What makes this place exceptional is its culture of niceness and collaboration. It’s more than just a job; it’s a place where you can grow, make meaningful contributions, and be part of a supportive, inclusive community. Every day, I am inspired by the dedication of my colleagues and the genuine care we have for our clients. Vanguard is where I and my work truly matters and where one can build a rewarding and fulfilling career.
• Akua A. - I discovered my niche in cybersecurity at Vanguard through a combination of IT roles and the Technology Leadership Program. My initial IT roles provided me a solid technical foundation, while the leadership program offered exposure to various facets of technology and strategic thinking. The highly collaborative environment at Vanguard, combined with access to cutting-edge technology and continuous learning opportunities, solidified my commitment to cybersecurity. This specialization not only leverages my skills and interests but also provides a profound sense of purpose, knowing that my work directly contributes to the safety and trust of our clients.
• Diane T. - What has always stood out to me about Vanguard is the people, our crew. Throughout my Vanguard journey, I’ve gotten a chance to explore various roles in security which has helped me navigate my career, and I have had the opportunity to work with the most incredible, supportive team members and leaders who truly care about me. Vanguard is truly the best place to work.
• Kelly P. - When I was seeking an employer, I was looking for somewhere I could grow, be challenged, collaborate with others who encourage diversity of thought and innovation, and do purposeful, value-driven work that truly makes a difference. I am fortunate to not only have found that during my tenure at Vanguard, but also to find a place where I can build a long and engaging career, experience many milestones (like earning an MBA, getting married, and starting a family), and mentor others who are seeking to do the same. Our mission, combined with our distinctive culture and an encouragement to learn continuously has given me a great opportunity to develop in ways I never imagined!
• Megan M. - Vanguard is not just a great place to work—it is a great place to have a career! As a company, we promote continuous learning and rotations which has allowed me to grow as a technical professional and as a leader. I have been encouraged to take on novel challenges and mentored to hone new skills preparing me for roles that I never imagined.
• Rehana V. - Having started my career at Vanguard, I like to say I grew up here. During my time here, I have received endless support and opportunities for growth and learning. From supporting my diverse needs and perspectives, to affording me the flexibility to meet my personal obligations, Vanguard has been a place where I have thrived and where I have made meaningful contributions.