Senior Analytics Lead, Digital & Web

About the role

The Senior Analytics Lead, Digital & Web is responsible for collaborating with digital product teams and business stakeholders to understand strategies, needs, and challenges. Leveraging data from multiple platforms and sources, you will develop actionable insights and recommendations to enhance digital experiences and drive measurable business outcomes.

Responsibilities

• Collaborate with digital product teams and business stakeholders to understand business strategies, needs, and challenges.
• Leverage data from multiple platforms and sources to develop actionable insights and recommendations that enhance digital experiences and drive measurable business outcomes.
• Lead the synthesis of industry trends and digital engagement data to identify opportunities for optimization and innovation.
• Serve as the analytics expert on cross-functional teams for strategic digital initiatives.
• Own and manage recurring analytical requests and reporting processes, ensuring high-quality, timely delivery.

Core Responsibilities

• Partner with internal stakeholders to translate business requirements into analytical projects and lead them to completion.
• Analyze end-to-end digital engagements, including user journeys and customer segmentation, to identify friction points and recommend optimizations.
• Acquire, compile, and verify the quality of structured and unstructured data from various digital platforms.
• Develop, maintain, and deliver dashboards, visualizations, and presentations that translate complex data into compelling, actionable stories for stakeholders, including senior management.
• Design, execute, and analyze digital experiments (e.g., A/B, multivariate tests) to validate hypotheses, optimize digital experiences, and drive measurable business results.
• Advocate for change by effectively communicating insights and recommendations, using creativity in data visualization and storytelling.
• Stay updated with industry trends and emerging technologies related to data analytics, digital experience, and financial services.

Qualifications

• Minimum of eight years of relevant work experience in digital and web analytics.
• Undergraduate degree or equivalent combination of training and experience.
• In-depth knowledge of web analytics, with specific experience in Adobe Analytics.
• Strong technical skills including proficiency in SQL and Tableau; experience in Python, AWS and Redshift preferred.
• Experience in experimentation design, execution, and analysis, with a track record of driving change and delivering results through data-driven testing.
• Demonstrated ability to bring together data from multiple platforms and perform user journey analysis, customer segmentation, and advanced analytics.
• Excellent communication and storytelling skills, with the ability to advocate for change and influence stakeholders through data-driven insights.
• Ability to work independently, manage multiple priorities, and own internal stakeholder relationships.
• Financial services experience is a plus.