Senior Analyst, Subscription Strategy and Revenue
About The Role
At The Information, you will join a high-impact, mission-driven team as our Senior Analyst, Subscription Strategy and Revenue. This role sits at the intersection of financial modeling, customer analytics, and strategic decision-making — translating subscriber behavior into forecasts, insights, and recommendations that directly inform how we grow and retain our audience.
Reporting to the SVP, Strategy & Operations, you will be the analytical engine behind our subscription business, partnering closely with Editorial, Product, and Marketing to ensure every investment we make is grounded in rigorous data.
What You'll Do
Forecasting & Revenue Modeling (40%): Lead the subscription revenue forecasting end-to-end: build and maintain models that translate subscriber cohort behavior — acquisition, upgrade, downgrade, churn — into financial forecasts and actionable insights.
Maintain a rolling forecast that updates dynamically as actuals come in, with clear variance analysis explaining what drove differences from forecast.
Build and maintain a suite of trusted subscription and revenue dashboards that give business leads direct, self-serve visibility into KPI trends — reducing reliance on the data team for routine reporting.
Subscription & Customer Analytics (40%): Monitor and own the KPI suite: subscriber growth, churn rate, LTV, net revenue retention, expansion and upsell rates.
Identify leading indicators of churn and expansion — behavioral signals that precede financial outcomes — and surface them proactively to business stakeholders.
Analyze early subscriber habits and cohort performance to inform acquisition strategy and paywall optimization.
Collaborate with the corporate subscription team to monitor account health and identify opportunities for seat expansion.
Strategic & Ad-hoc Analysis (20%)
Provide analytical support for special projects, such as analyzing the ROI on new products or content, evaluating promotional periods and pricing tests, or assessing new subscription tiers and price models.
Monitor traffic and site engagement trends and translate them into projected subscription and revenue impact.
Qualifications
3 - 5+ years in subscription analytics, revenue modeling, or a hybrid role that spans both — media, SaaS, tech, e-commerce, or subscription commerce background strongly preferred.
Advanced Excel/Google Sheets; comfort building models that others can audit and maintain.
SQL proficiency required — able to pull, clean, and model data independently without relying on an engineer.
Solid working knowledge of a modern data warehouse (Snowflake strongly preferred).
Experience with BI and visualization tools (Looker, Tableau, Periscope, etc.).
Familiarity with Python to automate reporting and pull insights from large datasets.
Deep commercial intuition around recurring revenue economics: cohort LTV, subscription cycles, net revenue retention, and how operational levers translate into financial outcomes.
Exceptional communication and storytelling abilities to synthesize financial data into compelling analysis for executive leadership and cross-functional partners.
Why Join Us?
We offer a comprehensive and competitive benefits package designed to support the well-being of our employees and their families, including:
Company-paid medical, dental, and vision coverage for employees and their dependents.
Medical coverage that includes fertility care and $0 copays for in-office mental health visits with in-network providers.
Paid parental leave to support and empower new parents.
Generous paid time off (PTO) that increases with tenure.
401(k) plan with employer matching contributions.
Flexible Spending Accounts (FSAs) for healthcare and dependent care expenses.
Fitness and wellness stipend to encourage a healthy lifestyle.
Monthly company-sponsored lunches in the office every Monday.
Commuter benefits.
Benefits
Company-paid medical, dental, and vision coverage for employees and their dependents.
Medical coverage that includes fertility care and $0 copays for in-office mental health visits with in-network providers.
Paid parental leave to support and empower new parents.
Generous paid time off (PTO) that increases with tenure.
401(k) plan with employer matching contributions.
Flexible Spending Accounts (FSAs) for healthcare and dependent care expenses.
Fitness and wellness stipend to encourage a healthy lifestyle.
Monthly company-sponsored lunches in the office every Monday.
Commuter benefits.
Salary Range
$120,000 - $130,000 USD Annually + Bonus + Benefits