Senior Analyst, Product Marketing (Remote)

About the role

The organization operates within the marketing and data analytics industry, focusing on providing insights and strategic support to clients through advanced product marketing solutions. It addresses challenges related to effectively positioning products in competitive markets by delivering clear messaging and enabling resources that drive product adoption and revenue growth. The company has a global presence and emphasizes diversity, equity, and inclusion as core values. The Senior Analyst, Product Marketing plays a key role in shaping and communicating product narratives that resonate with target audiences. This position is responsible for developing compelling messaging and sales enablement materials that support the organization’s product strategies. The role collaborates across multiple teams to ensure alignment and impact, contributing directly to the success and growth of the organization’s product offerings.

Responsibilities

• Develop product positioning and messaging based on customer insights, competitor analysis, and market trends.
• Create and scale customer-facing assets and sales enablement tools to drive revenue and product adoption.
• Support the articulation of product value to target audiences through clear messaging.
• Promote the importance and impact of product marketing within the organization to align strategic priorities.

Requirements

• 1-3 years of product marketing or marketing experience, preferably in a B2B environment; experience in media, retail, or consumer packaged goods is beneficial.
• Bachelor’s degree in marketing or related communications discipline.
• Proven skills in content writing, project coordination, communication, design, analytics, and process management.
• Strong organizational skills with the ability to meet deadlines and manage multiple tasks.
• Self-motivated and able to work independently with minimal supervision.
• Collaborative team player capable of managing projects involving multiple teams.
• Positive attitude with passion, curiosity, creativity, independence, thoughtfulness, and proactivity.

Pay

The salary range for this role is $50,000 to $56,000 USD.

Benefits

• Paid time off
• Medical, dental, and vision insurance
• 401(k) plan