SENIOR DIGITAL MARKETING ANALYST (Remote)

Key Responsibilities

• Own and manage DDN pages on TE.com, ensuring content clarity, navigation ease, and improved user experience.
• Lead Digital Experience Enhancement Programs for DDN, including strategic planning, execution, and measurement.
• Identify and implement enhancements across customer journeys to improve engagement, path to product, and conversion.
• Partner with COE for overall TE.com enhancements
• Lead search optimization efforts (internal TE.com search + external SEO/GEO) to improve content discoverability and product visibility.
• Conduct keyword research, search insights analysis, and content optimization to increase targeted traffic.
• Partner with COE Search and Product Data teams to improve taxonomy, product data quality, and metadata.
• Analyze digital behavior using Adobe/Google Analytics to identify friction points and recommend improvements.
• Develop insights dashboards and regular reporting on engagement, conversions, and TE.com performance.
• Drive data-driven recommendations to influence content strategy, navigation design, and digital channel optimization.
• Partner with Product, Engineering, Sales, and COE to align and execute digital experience improvement programs.
• Support ABM and campaign teams by ensuring landing pages, product pages, and navigational flows are optimized for target personas.
• Support digital promotions, sample campaigns, and pipeline generation programs through website/UI enhancements.
• Monitor TE.com performance regularly and proactively suggest tests or improvements (A/B testing, content structure, CTA updates).

Qualifications

• Bachelor’s degree or above in Digital, Marketing, or related field.
• 8+ years of experience in digital experience/marketing (B2B preferred).
• Hands-on experience with:
• Website CMS (AEM preferred)
• Analytics platforms (Adobe Analytics, Google Analytics)
• SEO/SEM tools (SEMrush, Google Ads, Search Console)
• UX research, customer journey mapping
• Strong analytical mindset with the ability to translate insights into concrete actions.
• Excellent communication and collaboration skills with experience influencing cross-functional stakeholders.
• Self-driven, detail-oriented, and comfortable working in a matrixed global organization.

Compensation

Competitive base salary commensurate with experience: $116,300 - $174,400 (subject to change depending on physical location)

Benefits

A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off and voluntary benefits.