Senior Analyst, Product Marketing (Remote)

About the role

At Circana, Product Marketing’s mission is to inspire product aha moments. As a Product Marketing Analyst, you will be instrumental in helping create and deliver global messaging and enabling resources for some of Circana’s products. You will collaborate with different teams including Product, Technology, Sales, and Corporate Marketing to help shape the narrative of Circana’s products.

Responsibilities

• Partner in developing compelling product positioning and messaging by analyzing customer insights, competitor strategies, and market trends to support go-to-market strategies.
• Develop and scale customer-facing assets and sales enablement materials that support revenue growth and product adoption.
• Assist in the development of product messaging and positioning that clearly articulates the value of our solutions to target audiences.
• Champion the role and impact of Product Marketing across the business, fostering engagement and alignment on strategic priorities.

Requirements

• 1–3 years of Product Marketing or Marketing experience, preferably in a B2B environment; Media, Retail and/or Consumer Packaged Goods experience a bonus
• BA or BS in Marketing or other communications-related discipline
• Proven content writing and project coordination skills are mandatory
• Strong communication, design, creative, analytic and process skills
• Excellent organization skills and a propensity to meet deadlines with high-quality results
• Adaptable and able to manage multiple tasks across a variety of responsibilities
• Self-starter with an ability to achieve objectives with minimal supervision
• Strong, goal-oriented team player, capable of managing projects requiring input from multiple different teams

Circana Behaviors

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

Remote, United States

Pay

The salary range for this role is $50,000 to $56,000 USD.

Benefits

• Paid time off
• Medical, dental, and vision insurance
• 401(k) eligibility