Senior Analyst, Marketing Analytics
Bully Pulpit International is an outcomes agency of strategists, data scientists, and artists. We apply our expertise across strategic communications, public affairs, research, and digital marketing to create sophisticated, customized strategies for American and European clients.
About the role
The ideal candidate is someone with a broad range of data analysis, visualization, and strategic thinking skills. As Senior Marketing Analyst, you will support the analytics and reporting of paid media campaigns to help teams and clients answer key campaign performance questions. We operate on the leading edge of ad technology, where the learning curve is quick and steep. We need a data-driven problem solver eager to tackle today’s analytical challenges while preparing for the shifting landscape of tomorrow.
Location: Expectation to work from DC, New York, Chicago, SF, or LA offices at least 3 days a week.
Responsibilities
- Manage and support data, analytics, and reporting workflows for paid media campaigns, including audience management, reporting dashboard setup, QA, and troubleshooting
- Implement website analytics and conversion tracking according to needs articulated by client and paid media team members
- Execute audience onboarding and activation for paid media campaigns
- Participate in meetings and calls with vendors and internal teams, including taking and sharing meeting notes
- Collaborate with and enable the media and client teams with reporting data to make strategic campaign optimizations
- Manage communication among internal buying, planning, and insights teams, including updating project management tools and organizing project briefs, kick-off meetings, and timelines
- Monitor media measurement and AdTech trends, tools, opportunities, and applications and appropriately apply that knowledge and share cross-team
- Attend new vendor meetings and team trainings to develop knowledge of the fast-changing digital media landscape
- Understand and articulate the agency's approach to media analytics and audience onboarding
Requirements
- 1–3 years relevant work experience; exposure to digital media analytics from internships, fellowships, or agency settings is ideal
- Exposure to or experience with specialized data tools, automated workflows, or programming languages (e.g., R packages, Python, Datorama, SuperMetrics, Tableau, LiveRamp, Google Analytics)
- Experience cleaning, standardizing, and evaluating the quality of large, complex data sets to drive critical decision-making processes
- Familiarity with digital campaign KPIs and advertising measurement concepts (e.g., multi-touch attribution, identity graphs)
- Experience with project management tools like Monday.com, Slack, or Asana
- Strong written and verbal communication skills; ability to interpret data for audiences with limited ad-analytics experience
- Close attention to detail with ability to quickly troubleshoot errors in data sets or data streams
- Ability to work autonomously on projects with proper direction from superiors and to manage multiple tasks and timelines concurrently
- Intellectual curiosity and motivation to solve complex problems for a diverse client roster
Pay
Starting salary range: $64,000 – $70,000 (+ annual bonus).
Benefits
- 100% company-paid medical, dental, and vision insurance
- 401(k) program with employer match up to 4%
- Generous vacation time
- $50 monthly phone reimbursement
- Unlimited sick time
- 16 weeks of paid leave for new parents