Senior Analyst, Digital Marketing Analytics

About the role

CMI Media Group is seeking a seasoned expert to lead the charge in analyzing and optimizing our online campaigns across diverse accounts. As our Senior Analyst, you'll be the driving force behind our strategic measurement plans and pivotal recommendations, shaping the future of our campaigns and business outcomes.

Responsibilities

• Take charge of campaign analysis, optimization, and ad-hoc requests, steering our marketing strategies to success.
• Create measurement blueprints aligned with our objectives, guiding business trends and performance.
• Deliver monthly performance analyses and actionable recommendations by unraveling market and target intricacies.
• Collaborate with our data analytics team to ensure seamless data collection and alignment with KPIs and objectives.
• Maintain and enforce departmental SOPs to ensure operational excellence.
• Drive regular campaign analysis and optimization using a defined set of KPIs across assigned accounts.
• Guide others through the specifics of markets and targets.
• Independently craft monthly campaign performance analyses and steer optimization strategies for planning teams.
• Architect measurement plans rooted in strategic imperatives and media strategies.
• Provide indispensable data and research support to clients and planning teams.
• Cultivate a profound understanding of each client's data sources, becoming the go-to expert.
• Partner closely with your manager to generate trend reports and offer insights for optimization efforts across online tactics such as Search, Display, CTV, OLV, and Social.
• Proactively identify and interpret key drivers behind marketing and media performance, empowering channel owners to optimize spending efficiency aligned with business goals.

Requirements

• Bachelor’s degree in marketing, statistics, mathematics, economics, psychology, or a relevant field preferred.
• 3-5 years of online marketing, web analytics, or research experience.
• Strong project management and prioritization skills.
• Experience or education in Pharma—a significant advantage.
• Extensive proficiency in Microsoft Office (Excel and PowerPoint).
• Experience with business intelligence software such as DOMO, PowerBI, or Tableau.
• Familiarity with Google Analytics and/or Adobe.
• Direct experience in online direct marketing or online media performance analysis.
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, or ROI—an added advantage.

About Us

CMI Media Group was built on inclusion and diversity. It’s in our Core Values. We challenge the norm and celebrate being different, giving voice to and truly hearing our people and partners. We believe in more than “all.” We believe in “all for good.”