Senior Analyst

About The Position | Major Goals and Objectives and Location Requirements

People Inc. is looking for a Sr. Analyst of Research & Insights to lead our research strategy for our Beauty, Style, & Entertainment verticals (Core endemic portfolio: People, Entertainment Weekly, Instyle, Byrdie). Our high-quality content is aimed at helping people make decisions, find inspiration, and take action. And our first-party data is at the heart of informing everything we do--and not just on our beauty, style, & entertainment sites, but across powerful brands in home, food & beverage, tech, travel, family, and health (including powerhouses like Better Homes and Gardens, Food & Wine, Travel + Leisure, and AllRecipes).

Schedule Requirements: Hybrid 3x a week - New York. In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team

Across our brands and platforms People Inc.'s content engages, informs and entertains over 175 million U.S. consumers each month. Our team helps Beauty, Style and Entertainment brands understand and connect with these consumers, using data to surface insights that inform content, media and advertising strategies.

Contributions

Day-to-day responsibilities will include but not be limited to:

• Become an expert on the Beauty, Style, and Entertainment audiences – you'll be required to go deep into the data, understand our sites and audience better than anyone and be the market expert on all things vertical-related.
• Uncover insights and use them to craft compelling stories, rooted in our first-party data, to support existing and new advertising partnerships and campaigns. For example, common analyses would be focused on supporting RFPs and day-to-day ad hoc requests.
• Advise Marketing, Editorial, and Sales teams on brand management, audience expansion and sales initiatives.
• Consult on the design of in-house quantitative consumer research studies that provide unique insights for our clients and partners.

Qualifications

Education: College degree required

Experience: Minimum of 3-5 years conducting research and analytics in the digital/media landscape, and/or the beauty/style/entertainment space – experience in both a strong plus

Skills

• Expertise in working with large data sets to synthesize information and draw out key insights
• Expertise in using multiple sources of data and information (whether syndicated, quantitative, qualitative, secondary, etc.) to guide business decisions
• Expertise with various syndicated research sources: MRI-SIMMONS, MRI/Comscore Fusion, IPSOS Affluent, Google Analytics and Comscore. Familiarity with software from New Age, Telmar, MEMRI or IMS preferred
• Comfortability with Excel is a must, familiarity with comScore, Google Analytics, Google Trends is a plus
• Knowledge / experience with data visualization tools. Familiarity with Looker is a plus
• Excellent research synthesis skills allowing you to draw out key insights
• Stellar communication and data storytelling skills
• Experience presenting results to both technical and non-technical audiences
• Solid problem-solving skills and inquisitive nature allowing you to deliver effective research
• Strong desire to increase your understanding of the beauty, style, and entertainment sectors

Pay

New York: $70,000.00 - $85,000.00. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.

Benefits

People Inc. provides to employees (and their eligible family members) a variety of benefits, including:

• Medical, dental, vision, prescription drug coverage
• Unlimited paid time off (PTO)
• Adoption or surrogate assistance
• Donation matching
• Tuition reimbursement
• Basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance
• Commuter benefits
• Short term and long term disability
• Health savings and flexible spending accounts
• Family care benefits
• Generous 401K savings plan with a company match program
• 10-12 paid holidays annually
• Generous paid parental leave (birthing and non-birthing parents)
• Voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance

All benefits may vary depending on the specific nature of your employment with People Inc. and your work location.