Senior Analyst, Analytics

About the role

Zenith Analytics is part of Publicis Groupe, a leading global media agency. We specialize in helping clients connect their marketing efforts to real-world business outcomes through data-driven insights.

Responsibilities

• Design and implement data strategies to align client marketing objectives with business goals
• Utilize data to optimize client campaigns and provide actionable insights
• Communicate complex data findings to both internal and external stakeholders
• Work closely with Analysts to ensure project deliverables are met and to develop compelling narratives
• Collaborate with Managers to define and execute account strategies

Requirements

• Minimum 1 year of relevant experience
• Extensive experience with Microsoft Office (PPT, Excel, Word)
• Knowledge with at least one ad technology: third party ad serving, rich media ad serving, site-side tracking technologies
• Strong critical thinking and ability to analyze client-critical issues independently
• Excellent communication skills, both written and verbal
• Experience with relational databases (SQL Server, MS Access, Oracle)
• Experience with ad verification tools like Integral Ad Science and MOAT
• Understanding of advanced analytics practices (Descriptive Statistics, Linear Regression, Forecasting)
• Experience in programmatic, cross-device measurement, attribution modeling, or third-party research partnerships

Qualifications

• Bachelor’s Degree in a related field

Skills

• Passion for emerging tech and media
• Data-driven approach to decision-making
• Positive and fresh perspective
• Comfort with challenges and continuous learning

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Disability coverage
• 401(k) plan
• Tuition reimbursement
• Flexible time off

Pay

USD $73,150.00 - USD $96,200.00/Annually

Schedule

Full-time