Senior Analyst, Analytics

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

About the role

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

Senior Analysts form the foundation of the Analytics team. They pull and arrange data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients. They work closely with their Manager to learn the most efficient and effective ways of wrangling with data and develop skills to become full-fledged storytellers.

Responsibilities

• Pull and arrange data from multiple sources to generate business-improving insights
• Build presentations and reports that communicate data-driven stories to clients
• Collaborate with Managers to refine data-wrangling techniques and storytelling skills

Requirements

• 2+ years of work experience in media or a related field
• Bachelor’s degree (degree in a related field such as STEM, Economics, or Marketing is a plus)
• Ability to communicate complex ideas to both external and internal clients
• Experience with querying relational databases
• Experience with tools such as Ad Servers, Measurement Vendors, and BI Software
• Strong understanding of traditional and digital advertising, strategy, and measurement
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)
• Ability to structure and manipulate large data sets to answer business questions
• Understanding of a broad range of online advertising media channels (e.g., Search, Display Banners, Email, Contextual, Social) and subject matter expertise in at least one of these areas

Qualifications

• Experience with third-party research partners such as DISQO, Dynata, GfK, Nielsen, and Comscore
• Experience with using or analyzing data from CDPs, DMPs, MMPs, and Search, Social, and DSP Platforms

Benefits

• Medical, dental, and vision coverage
• Disability insurance
• 401K retirement plan
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

USD $73,150.00 - USD $112,554.00/Annually