Senior Analyst, Analytics

Overview

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients' marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they're talking to the people they want, and if they're doing it the right way.

We don't all look the same, and we don't expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don't shy away from a challenge, and are always hungry to learn more. Among Sr. Analyst candidates, we generally look for prior experience in media analytics and research, especially digital media. We hope you're a numbers whiz and know how to bring data to life through a compelling story.

Our Senior Analysts work very closely with the Analysts to help them stay on track with day-to-day deliverables, but also build great stories. Senior Analysts also work closely with their Managers to formulate a vision for their accounts, and then execute on that vision with their Analysts.

Responsibilities

• Minimum 1 year of relevant experience
• Extensive experience working with Microsoft Office (PPT, Excel, Word)
• Knowledge with at least one of the following ad technologies: third party ad serving, rich media ad serving, site-side tracking technologies: DoubleClick (standard and rich media), Omniture, Webtrends, Google Analytics
• Knowledge of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social, CRM
• Strong critical thinking skills – able to perform client-critical analysis with limited oversight
• Ability to communicate complex ideas to both external and internal clients
• Demonstrate strong project management skills
• Bachelor's Degree in a related field

Qualifications

• Experience with relational databases (SQL Server, MS Access, Oracle)
• Experience with ad verification tools like Integral Ad Science and MOAT
• Understanding and familiarity with advanced analytics practices (Descriptive Statistics, Linear Regression, Forecasting)
• Experience in at least one of the following areas: Programmatic (DMP, DSP), Cross Device Measurement, Attribution Modelling
• Experience with third-party research partners like Millward Brown, Nielsen, and comScore

Pay

USD $73,150.00 - USD $96,200.00/Annually.