Senior Analyst, Analytics

About the role

Horizon Media is a leading marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. We are known for our innovative approach to client service and our commitment to creating a diverse and inclusive workplace.

Responsibilities

• Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs.
• Communicate concise data points, trends, and measurement strategies to a broad audience - from development and technical experts to traditional brand managers.
• Drive innovation by developing new analytical approaches, optimizing data workflows, and designing scalable data structures to improve process efficiency and insight generation.
• Build robust data visualizations and interactive dashboards that are capable of delivering information in an intelligent and digestible manner.
• Analyze information to bring forward insights, results, and suggest optimizations to improve said results.
• Manage client expectations successfully and present key findings throughout the engagement.

Requirements

• An analytical mindset with the ability to communicate findings to others.
• An independent worker with strong time management and organization skills.
• A problem solver with the ability to develop creative solutions.
• A strong team player, willing to roll up your sleeves and collaborate with others.
• Nimble and flexible with ability to succeed in a fast-paced environment.
• Detail oriented with a commitment to follow through.

Qualifications

• Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
• Proficiency in ad-serving, ad verification and site analytics platforms such as DCM, Innovid, Extreme Reach, IAS, Double Verify, Adobe Analytics and Google Analytics.
• Familiarity with concepts of database design and SQL.
• Exposure to mobile, social, tablet measurement platforms and methodology.
• Proven skills in analytical and strategic thinking, project management, presenting, and communication.
• Understanding of role of multi-touch attribution and other advanced analytics in media evaluation.
• Experience with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore).
• Proficient in Microsoft Excel and Powerpoint.
• Thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement.
• Experience managing and coordinating efforts across various teams/offices.
• Excellent verbal and written communication skills, with ability to convey and package complex technical ideas to multiple audiences.

Skills

• Strong analytical skills.
• Proficiency in ad-serving, ad verification and site analytics platforms.
• Database design and SQL proficiency.
• Mobile, social, tablet measurement platforms and methodology familiarity.
• Experience with syndicated research sources/tools.
• Microsoft Excel and Powerpoint proficiency.
• Thought leadership on digital advertising, digital media strategy, and standard media measurement.

Benefits

• Competitive total rewards package including a discretionary bonus.
• A variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO).
• Mental health and wellness resources.
• Pet insurance.
• Childcare resources.
• Identity theft insurance.
• Fertility assistance programs.
• Fitness reimbursement.

Pay

$85,000.00 - $100,000.00

Schedule

Full-time