Senior Alliance Marketing Manager

About the role

Celigo is seeking a strategic alliance marketer to lead partnerships with key technology partners like AWS, Microsoft, Shopify, and SAP. This role requires a deep understanding of integration and automation platforms, as well as strong cross-functional leadership skills.

Responsibilities

• Lead co-marketing for strategic alliance partners.

• Translate partner go-to-market priorities into co-marketing programs that generate pipeline for Celigo.

• Manage co-marketing funds and MDF.

• Drive partner-sourced demand generation.

• Enable partner sales and solutions teams.

• Represent Celigo at partner-hosted events and marketplaces.

• Track and report on alliance marketing performance.

• Serve as the marketing POC for alliance partner teams.

Requirements

Skills & Abilities:

• Demonstrated ability to find win-win paths between two large organizations with different goals.
• Skilled at navigating large partner organizations: finding the right counterparts, building relationships across teams, and getting programs over the finish line.
• Familiarity with iPaaS, integration, or ERP ecosystems (NetSuite, Salesforce, SAP, etc.) is a plus.
• Highly organized, self-directed, and comfortable managing multiple partner relationships simultaneously.

Qualifications

• 7+ years of B2B marketing experience, including at least 2 years focused on partner, alliance, or channel marketing in a SaaS environment.
• Hands-on experience with one or more major platform ecosystems: AWS (Marketplace, Co-Sell, ISV Accelerate), Microsoft (AppSource, IP Co-Sell, Partner Center), SAP (PartnerEdge), Shopify (Partner Program), or a comparable enterprise platform.
• Proven track record of co-marketing programs that produced measurable pipeline, not just activity.

Benefits

Celigo is proud to be a 2025 Gartner Customers' Choice for iPaaS. The only vendor to receive this award. Celigo is a Visionary in the Gartner Magic Quadrant for iPaaS for the second consecutive year. Celigo is ranked #1 iPaaS on G2 for multiple quarters and named a Leader in both B2B/EDI and API Management. Celigo is a leading intelligent automation platform that puts the power of automation in the hands of every team, unifying workflows from the predictable to the fully agentic in a single platform.

Pay

Celigo reasonably expects to pay a base salary between $100,000 and $140,000 per year for this position. Actual starting base pay will be determined by skills, experience, geographic location, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, benefits, or other perks as outlined in any formal employment offer made.

Schedule

Remote-first culture, built on trust, collaboration, and transparency. High-growth, inclusive work environment where innovation thrives and ideas are implemented. Lightspeed learning opportunities to keep you at the leading edge of your field. Exceptional coworkers who challenge and inspire you daily. Competitive compensation and benefits, including: three weeks of vacation (starting year one), wellness days and holidays to recharge, parental leave and a generous benefits package, monthly tech stipend, recognition and career development opportunities.