Senior AI Marketing Specialist

Roles & Responsibilities

• Lead AI search visibility (AEO/GEO) initiatives in partnership with our digital agency: monitor and benchmark how Fortegra and its subsidiary brands surface in LLM-driven search and answer engines, identify content and structural gaps, and execute optimizations to improve AI discoverability.
• Support AI-assisted SEO and content optimization efforts, including research, content audits, and CMS updates tied to digital performance and campaign initiatives.
• Identify repetitive or high-friction marketing workflows and pilot AI-enabled solutions to streamline them, documenting outcomes and building repeatable processes the team can adopt.
• Build and maintain prompt frameworks, reusable AI workflows, and internal documentation that improve the consistency, quality, and speed of AI-assisted marketing output.
• Support AI integration across marketing's digital platforms (websites, CMS, and analytics), testing new AI-enabled features and recommending where they add value.
• Assist with campaign structuring as part of performance marketing efforts, helping align creative and content execution for consistency and efficiency through AI-supported processes.
• Run structured pilots of emerging AI tools, evaluate results against defined criteria, and make adoption recommendations grounded in productivity, quality, and risk considerations.
• Apply and help uphold standards for data security, compliance, and responsible AI use in all AI-assisted work.

Minimum Qualifications

• 4+ years of experience in digital marketing, marketing operations, SEO/content marketing, or a related field.
• Bachelor's degree in marketing, business, communications, or a related field.
• Hands-on experience using AI tools (e.g., LLM-based assistants, AI-assisted research and writing tools, workflow automation) in marketing or content work, including prompt development and evaluating output quality.
• Working knowledge of SEO fundamentals and familiarity with how AI-driven search and answer engines are changing content discoverability.
• Experience with website CMS platforms and web analytics tools such as GA4.
• Strong written communication skills with the ability to document processes clearly and translate technical findings into practical recommendations.
• Strong organizational skills with the ability to manage multiple concurrent projects and pilots.
• Comfort experimenting with new technologies, including testing tools independently and learning through structured trial and evaluation.
• Experience in insurance, financial services, or another regulated industry is strongly preferred.

Additional Information

The anticipated salary for this position is $75,000 - $85,000 per year, based upon qualifications and experience.