Senior Agent Channel Marketing Manager

What You’ll Do

• Lifecycle Program Design & Management - Design and own the full broker lifecycle: onboarding, reactivation, cross-sell/upsell to active agents, and win-back for lapsed relationships
• Develop and manage broker segmentation strategy to personalize outreach and prioritize high-value agency relationships
• Create content and messaging for broker-facing communications (emails, sell-through tools, and more)
• Collaborate with the Demand & Digital Lead on email execution and campaign deployment
• Agent Enablement - Build and maintain a full enablement toolkit: sell sheets, product one-pagers, quote guides, objection handling documents, and territory-specific materials
• Partner with product management on in-product experience improvements and opportunities to increase agent engagement
• Ensure materials are current, accurate, and aligned with the broader messaging platform in partnership with the Content Marketing Manager
• Voice of the Broker - Serve as the internal advocate for the agent channel, bringing broker feedback into product, underwriting, and GTM conversations
• Lead ongoing persona development for key agency types to inform targeting and messaging decisions

Basic Requirements

• Required - 5+ years of experience in the commercial insurance industry
• A deep understanding of independent agent distribution: how producers make decisions, what drives submission behavior, and how to build trust with agency principals
• Strong written and verbal communication skills: you can translate complex insurance concepts into clear, compelling agent-facing materials
• Foundational understanding of sales and marketing communications and best practices
• Comfort working cross-functionally without heavy oversight; this role requires initiative and judgment

Preferred

• Experience designing multi-touch lifecycle programs (onboarding, reactivation, retention) in a B2B2C or channel-dependent business
• Experience with HubSpot or a comparable platforms
• Familiarity with commercial lines, specialty, or emerging insurance segments
• Background working at an MGA, carrier, or independent insurance agency
• Experience building or managing sales enablement programs for a distributed agent force

Benefits

• Salary Range: $140,000 - $160,000 (Pending Experience) + Bonus
• Health Benefits
• Employee options grant
• 401K with employer match
• Flexible paid time off
• Paid national holidays