Senior Advertising Manager, Retail Media Paid Search

About the role

The Senior Digital Advertising Manager, Retail Media Paid Search plays a crucial role in defining, managing, and communicating retail paid search strategies for large, complex clients across multiple retailers such as Walmart, Sam’s Club, Amazon, Target, and Kroger.

Responsibilities

• Inform strategy, planning, and own execution for clients’ Paid Search advertising campaigns
• Build, maintain, and report on search campaigns aligned to client goals
• Optimize and maintain campaigns, including analyzing current results to inform tactical changes
• Collaborate across internal account teams, external client teams, and retailer media group stakeholders to maximize performance
• Serve as a strategic advisor on holistic retail media strategies inclusive of search, programmatic display (e.g., AMZ DSP, DV360, TTD), and paid social (e.g., Meta)
• Guide clients and teams through clear and concise communication, both written and verbal
• Apply strategic thinking, adaptability, and insightful analysis to identify areas of opportunity and deliver optimized results
• Provide weekly reporting with analysis and insights of prior week’s activity and campaign results-to-date

Requirements

• 4–5+ years of experience managing retail Paid Search campaigns across retail media networks (ex. Amazon, Walmart Connect, Criteo, Instacart, or similar retail media networks)
• Must have hands-on experience executing campaigns on Walmart or Amazon
• Enjoys fast-paced, changing environment with evolving challenges
• Strategic thinker capable of analyzing search performance data to refine campaign execution
• Self-starter with a drive to innovate and improve processes and results
• Experience managing multiple stakeholders and achieving consensus on goals and objectives
• Able to take ownership and work autonomously with little supervision
• Strong multitasking skills with ability to prioritize and organize multiple projects
• Exceptional attention to detail with ability to connect small changes to larger performance outcomes
• Able to translate large amounts of performance data into concise and actionable takeaways
• Clear verbal and written communication skills
• Adept at learning new advertising platforms and tools
• Proficient in Microsoft Office, with a focus on Excel
• Willingness to travel

Preferred

• Experience developing Paid Search advertising strategies across multiple retailers (e.g., Walmart, Sam’s Club, Amazon, Target, Kroger)
• Experience with holistic strategy in account management or as a strategic advisor, inclusive of search, display (Amazon DSP, DV360, TTD), and social (e.g., Meta)
• 1–2 years of people management experience

What We Offer

• Competitive compensation and benefits packages
• Annual bonus program
• Robust benefits package including Medical, Dental, Vision, 401K, PTO, Charitable Gift Matching Program, Volunteer Hours, and more!