Senior Account Manager - Online Reputation Management

Key Responsibilities

• Serve as the lead client contact on high-touch ORM accounts, ensuring strong relationships and effective execution.
• Develop comprehensive digital reputation strategies grounded in search behavior, brand narrative, and stakeholder sentiment.
• Guide and oversee content optimization and SEO initiatives targeting Google, AI search engines, and review platforms.
• Monitor search engine results pages (SERPs) and implement proactive and reactive tactics to improve visibility and sentiment.
• Collaborate with internal teams including SEO specialists, writers, designers, and analysts to execute multi-channel ORM campaigns.
• Deliver clear, actionable reporting and insights that demonstrate impact and inform future strategies.
• Coincide ORM strategy with earned media and executive visibility teams.
• Stay up to date with platform changes, algorithm updates, and AI developments affecting digital reputation.
• Present findings, recommendations, and strategy roadmaps to senior clients and executive stakeholders.

Qualifications

• 7–9 years of experience in digital communications, SEO, or online reputation management.
• Proven success managing client-facing ORM or SEO programs in an agency or consultancy environment.
• Deep understanding of search algorithms and AI-driven search trends (e.g., ChatGPT, Perplexity, AI Overviews).
• Exceptional writing, editing, and messaging skills—especially for executive content, thought leadership, and branded search results.
• Proficiency with tools such as SEMrush, Ahrefs, Meltwater, Google Analytics, Sprinklr, and review monitoring platforms.
• Strong analytical abilities and experience translating data into actionable insights.
• Excellent client management and presentation skills; calm and strategic under pressure.
• Experience handling sensitive or crisis-related situations with discretion and professionalism.

Nice to Have

• Experience working with high-profile individuals and executives, particularly in healthcare, tech, or legal contexts.
• Familiarity with generative AI tools and large language model optimization for brand management.
• Background in journalism, strategic communications, or digital marketing.