Senior Account Executive - Influencer (LA/NY)

Key Responsibilities

• Cultivating organic relationships with influencers
• Negotiating paid contracts with defined deliverables
• Knowledge of the ever-changing influencer landscape across different sectors
• Overarching knowledge of various social media platforms including Instagram, Facebook & TikTok
• Assisting in proactively monitoring all media, print, digital and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team
• Compiling monthly and weekly reports for all clients accurately and effectively
• Analyze outcomes and create reports summarizing results
• Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications
• Understanding media landscape across digital, print, and broadcast
• Facilitate the smooth running of the day-to-day function of each account team providing support as requested and required
• Day-to-day support on mailings, bookings, social media promotions, partnerships, blogger and influencer outreach initiatives
• Pull together press releases accurately and in a timely manner
• Manage product mailing from concept to execution mass mail outs
• Day-to-day client contact and managing client updates
• Attend & participate in client meetings
• Ensure minutes are taken during client meetings and sent around the team in a timely manner
• Maintain and establish industry contacts with digital influencers and bloggers
• Organize and support event logistics for media and influencers
• Compile media lists for events and manage guest list
• Draft and circulate post-event press releases
• Be a brand champion for your clients and build strong relationships with them
• Develop PR strategic understanding by suggesting and attending external events/exhibitions to help gain more knowledge of industry/clients/competitors and bring key learnings back
• Involvement in creative brainstorms across clients and generate publicity strategies to enhance PR campaigns, going beyond the role of the press office

Skills, Knowledge and Expertise

• Professional experience beyond internships; internship experience alone does not meet the criteria
• Beauty Influencer marketing experience is preferred
• Superior knowledge of luxury consumer industry
• Ability to manage multiple accounts simultaneously
• Excellent written and verbal skills
• Understand the digital world and can exhibit creative thinking
• You are a team player who is hardworking and dedicated