Senior Account Executive, Digital/Influencer

Key Responsibilities

• Serve as a day-to-day client contact and trusted resource across influencer, VIP, celebrity and talent initiatives
• Build strong client relationships and bring proactive ideas, recommendations and opportunities to the table
• Participate in client calls, presentations and in-person meetings alongside senior team leadership
• Attend and manage influencer, VIP and talent appointments, brand experiences and events as needed
• Anticipate client needs, identify potential challenges and proactively recommend solutions
• Ensure agendas, action items, timelines and deliverables are accurate, current and moving forward
• Contribute to new business efforts through research, brainstorms, strategic recommendations, deck development and pitch preparation

Influencer, VIP & Talent Strategy

• Drive proactive outreach across client priorities to secure a consistent cadence of meaningful influencer, celebrity and VIP opportunities
• Identify and recommend relevant influencers, creators, celebrities, tastemakers and cultural opportunities based on each client’s objectives, audience and brand positioning
• Develop and execute strategic seeding and gifting programs designed to generate organic advocacy, social coverage and brand visibility
• Concept creative influencer and VIP mailers and seeding experiences, from initial idea and sourcing through execution
• Identify relevant cultural moments, events, partnerships and entertainment opportunities that can create meaningful visibility for clients
• Stay closely connected to what is happening across fashion, entertainment, social media and culture and translate emerging trends into actionable opportunities for clients

Earned & Paid Influencer Campaigns

• Develop and execute earned and paid influencer campaigns that ladder back to broader client objectives and measurable KPIs
• Build strategic talent recommendations and creator mixes across micro, mid-tier, macro and celebrity talent based on campaign goals
• Collaborate with account teams to ensure talent selection, messaging, social guidelines and creative direction align with overall brand strategy and aesthetic
• Manage talent outreach, negotiations, contracting and campaign development with senior team oversight as needed
• Draft and manage talent agreements, scopes, content briefs and campaign guidelines
• Own campaign execution from post-contracting through completion, including timelines, approvals, deliverables, travel, product shipments and other talent logistics
• Manage relationships with talent representatives throughout the campaign lifecycle
• Track campaign performance and contribute to reporting that demonstrates both quantitative and qualitative impact
• Manage multiple campaigns and workstreams simultaneously while maintaining a high standard of execution

Relationships & Cultural Connectivity

• Maintain and continuously grow a strong network of influencers, creators, celebrities, stylists, publicists, agents, managers, personal assistants and other industry contacts
• Build and strengthen relationships through ongoing outreach, meetings, appointments, events and industry networking
• Generate a steady pipeline of proactive and inbound product requests, talent dressing opportunities, organic placements and entertainment opportunities
• Maintain and contribute to AZIONE’s agency-wide database of talent, creators, industry contacts and brand advocates
• Represent AZIONE and our clients professionally at industry events, dinners, appointments and cultural moments

Reporting & Industry Expertise

• Stay current on social platform updates, emerging channels, creator trends and new technologies, continually assessing their relevance for clients
• Understand evolving influencer marketing best practices, including paid and organic strategy, usage, exclusivity, whitelisting, measurement and reporting
• Track campaign results and identify learnings and opportunities to improve future programs
• Monitor industry, entertainment and cultural news and proactively share relevant insights and opportunities with internal teams and clients
• Support weekly and monthly client reporting, recaps and campaign analysis

Team Leadership

• Serve as a strong partner across AZIONE’s Digital/Influencer and PR teams, encouraging collaboration and integrated thinking
• Provide mentorship, direction and constructive feedback to junior team members, including JAEs, ACs and interns
• Delegate effectively and help junior team members build confidence, accountability and expertise
• Contribute actively to team meetings, brainstorms and agency initiatives
• Foster a positive, collaborative and high-performing team culture
• Demonstrate professionalism, responsiveness, integrity and sound judgment in all client, talent and internal interactions
• Escalate issues appropriately and in a timely manner while bringing potential solutions forward

What We're Looking For

• 3-4 years of post-graduate agency experience with a meaningful focus on influencer marketing, celebrity/VIP relations and talent partnerships
• Demonstrated experience executing both earned and paid influencer campaigns
• An established and active network of relationships across influencers, creators, celebrities, stylists, publicists, agents and/or managers
• Strong understanding of Instagram, TikTok and other relevant and emerging social platforms
• Genuine interest in fashion, beauty, wellness, lifestyle, entertainment, consumer brands and culture
• Strong instincts around identifying talent and opportunities that are relevant for a brand
• Experience managing influencer campaigns from talent identification and outreach through contracting, execution and reporting
• Excellent written and verbal communication skills
• Strong organizational and project-management skills with exceptional attention to detail
• Ability to manage multiple clients, campaigns and deadlines in a fast-paced agency environment
• A proactive, resourceful and solutions-oriented mindset
• Confidence communicating directly with clients, talent and industry partners
• Ability to work collaboratively while also taking ownership of assigned accounts and initiatives

Compensation & Benefits

• Salary: $80,000–$85,000 annually (based on experience)
• 100% medical and dental coverage
• Bonus and commission opportunities
• Early-Friday hours, year-round
• 401(k) benefits
• Hybrid work environment
• Opportunity to work across leading and emerging consumer brands and play an active role in shaping culturally relevant campaigns

Visit AZIONEPR.com for more information about our company.