Senior Account Executive, Digital

About the role

The Online Senior Account Executive is responsible for all senior-level strategic leadership for digital and SMS marketing fundraising programs with our nonprofit and political organization clients. The Senior Account Executive will act as the lead relationship manager for a portfolio of several clients, working within a team to deliver direct marketing fundraising programs.

Working Locations: This is a full-time position working from one of the states in which we operate, including California, Georgia, Illinois, Maryland, Massachusetts, Minnesota, North Carolina, New Jersey, New York, Pennsylvania, South Carolina, Virginia, Washington DC, and Washington state.

Responsibilities

• Lead day-to-day management and implementation of client digital and SMS direct marketing fundraising programs
• Create and review strategies and annual plans with clients
• Develop online fundraising/advocacy/promotion plans with specific benchmarks and deliverables, including email newsletters and solicitations, fundraising appeals, social media, advocacy and advertising campaigns, website promotion and more
• Develop and nurture relationships with client, including frequent communication of progress via phone, email, written progress reports and on-site meetings
• Coordinate creative services, including writing/editing online fundraising copy, promotional copy and email newsletters and solicitations, and supervising production of design work
• Develop up-sell/cross-sell strategies
• Understand and present internal and industry benchmarking reports to clients
• Work with staff to manage various aspects of client work
• Demonstrate working knowledge of each area of agency’s resources
• Develop agency’s public presence by attending events, publishing white papers, speaking at workshops and getting to know leadership vendors and industry organizations
• Keep up to date on online fundraising and advocacy technology, nonprofit development, and commercial technology and techniques that can be applied to nonprofit development
• Participate in new business proposals and presentations
• Use and manage team within workflow tool to manage projects and communicate with the team

Physical Demands: While performing the duties of this job, the employee regularly operates a computer and other office equipment and remains in a stationary position, often sitting (or standing if at a standing desk) for prolonged periods; communication is via email, chat, phone, video, and/or in-person with others inside and outside the agency in order to exchange information; repetitive motions may include the wrists, hands, and/or fingers in order to operate computer equipment, copy machines, and printers.

Requirements

• A minimum of 7 years’ experience in one of the following areas of work: Advocacy, fundraising, digital project management, online marketing, direct response
• Experience developing SMS fundraising strategy
• Demonstrated experience in managing a multi-faceted fundraising, advocacy, social media, or direct response program
• Experience with nonprofit fundraising and/or advocacy
• Technology-oriented, with the ability and desire to understand how online fundraising, marketing, and advocacy technology works
• Experience with Luminate, Every Action, Classy, Salsa, Salesforce Marketing Cloud, Engaging Networks or similar
• Basic HTML and other web tools experience
• Knowledge of Microsoft products (Word, Excel, PowerPoint)

Skills

• Communication: Facilitates effective and lively discussion, presenting compelling arguments to large and cross-functional teams
• Writing/Editing Skills: Translates a wide variety of information into developed, clear, and structured messaging (e.g., strategies, memos, proposals, instructions, external-facing documents