Senior Account-Based Marketing Specialist

About the Role

You will serve as the strategic owner of the global Account-Based Experience program for Armis, designing and scaling the engine that drives engagement, pipeline, and revenue within critical enterprise accounts. The role combines ABX strategy, cross-functional orchestration, personalized campaign execution, technology management, and data-driven optimization.

Responsibilities

• Develop, refine, and execute a global ABX go-to-market strategy for key strategic accounts.
• Build repeatable 1:1, 1:few, and 1:many ABX frameworks and playbooks.
• Partner with Sales, Customer Success, Account Management, and regional Field Marketing teams to align revenue objectives and account plans.
• Map and engage complex enterprise buying committees across IT, security, compliance, and C-level stakeholders.
• Create regional and industry-specific ABX initiatives for sectors such as financial services, healthcare, and critical infrastructure.
• Launch personalized, full-lifecycle campaigns supporting new-logo acquisition, cross-sell, and upsell opportunities.
• Orchestrate digital, paid media, nurture, field-event, and executive-engagement programs.
• Use intent data, engagement metrics, CRM data, and continuous testing to improve pipeline conversion and marketing-to-sales handoffs.

Qualifications

• 5+ years of progressive experience in account-based marketing, ABX, or high-growth B2B demand generation.
• Experience in SaaS or cybersecurity is preferred.
• Proven success driving measurable pipeline and conversion outcomes through ABX initiatives.
• Expert proficiency with ABX platforms such as 6sense or Demandbase and integrated systems such as Salesforce and Marketo.
• Strong analytical ability to turn intent data and engagement metrics into revenue-driving strategies.
• Bachelor's degree in Marketing, Business, or a related field.
• Strong executive presence and the ability to collaborate with C-level stakeholders, Sales, and Account Management.
• Experience with regulated industries, external creative agencies, or media partners is advantageous.

Compensation and Benefits

The base salary for this location is $120,000-$160,000 per year, plus equity when applicable, variable or incentive compensation, and benefits. Individual compensation may vary based on qualifications, skill level, competencies, and work location.

Benefits include health plans with flexible spending accounts, a 401(k) plan with company match, an Employee Stock Purchase Plan, matching donations, a flexible time away plan, and family leave programs.