Senior Account-Based Marketing Manager

About the role

The organization operates in the media and entertainment technology sector, focusing on streamlining the production process for film and television. It addresses challenges in content creation workflows by providing a connected platform that supports every stage from footage capture to final delivery. This platform facilitates collaboration and efficiency across production teams, sales, and marketing functions. The SENIOR ACCOUNT-BASED MARKETING MANAGER is responsible for developing and executing targeted account-based marketing strategies that align with the sales organization’s priorities within the media and entertainment space. This role shapes account scoring, clustering, and program development to drive engagement and qualified pipeline, directly impacting revenue growth. It serves as the marketing counterpart to sales, enabling efficient lead routing, sales enablement, and measurement of marketing effectiveness.

Responsibilities

• Partner with sales to co-plan accounts, review pipelines, and conduct business reviews.
• Build and maintain account clusters based on buying triggers and production milestones.
• Own account scoring and prioritization, keeping data current and actionable.
• Develop and execute integrated programs including digital, content, paid media, events, and executive engagement.
• Manage executive-level engagement activities tailored to account needs.
• Coordinate with field marketing and partner activities to support account plans.
• Define sales plays and develop sales readiness materials.
• Produce actionable account intelligence for sellers.
• Establish measurement frameworks and report on account engagement and pipeline metrics.
• Create repeatable playbooks and frameworks based on program performance.
• Utilize ABM technology, intent data, AI, and automation thoughtfully to improve targeting and measurement.

Requirements

• Minimum 8 years in B2B marketing, with at least 5 years in account-based marketing.
• Proven experience as a dedicated ABM partner to sales, including joint planning and reviews.
• Skilled in designing and executing cluster-based ABM programs.
• Expertise in account scoring, prioritization, lead routing, and funnel optimization.
• Proficiency with Salesforce, Marketo, or similar CRM and marketing automation platforms.
• Experience with ABM, intent, or account intelligence platforms such as 6sense or Demandbase.
• Track record of measuring and reporting marketing impact on engagement, pipeline, and revenue.

Qualifications

• Experience building ABM programs or operating models from the ground up.
• Knowledge of the film, television, or post-production industry.
• Ability to direct central content or creative teams.
• Experience with land-and-expand ABM strategies and complex buying groups.
• Familiarity with account personalization platforms like Folloze.
• 6sense certification.