Senior Account-Based Marketing Manager

About the role

Sage is scaling its North America account-based marketing program, and this role will help shape how we identify, prioritize, engage, and convert high-value mid-market accounts across the U.S. and Canada. As Senior Account-Based Marketing Manager, you will lead a high-visibility ABM program focused on outbound pipeline growth, Sales and BDR alignment, account engagement, and measurable opportunity creation. This is a senior individual contributor role for someone who wants to take ownership to refine structure to a growing and maturing ABM program, with leadership empowerment and support who are invested in helping the program scale.

This role is designed for an ABM marketer who has helped build, scale, or improve a B2B account-based program and can move confidently between strategy and execution planning in a cross-functional environment. You will have access to an established ABM tech stack, agency support, sales partnership, and a clear business need to create a more connected and measurable ABM engine across North America.

Responsibilities

• Develop and execute scalable ABM programs across priority mid-market accounts and industry segments, leveraging 1:few and 1:many strategies, with targeted 1:1 campaigns where appropriate.
• Partner closely with Sales and BDR/SDR teams to align account prioritization, campaign planning, outbound motions, and pipeline goals.
• Develop personalized account and contact experiences using firmographic, intent, and behavioral signals.
• Own account targeting, audience segmentation, contact acquisition, and buying committee expansion within target accounts.
• Execute coordinated inbound and outbound ABM campaigns across paid media, email, content, and digital channels.
• Continuously optimize campaigns using engagement, intent, conversion, and pipeline data to improve account progression and marketing efficiency.
• Collaborate with Marketing Operations, Revenue Operations, and IT to ensure ABM platforms, audience segmentation, and data integrations support effective campaign execution.
• Work closely with Digital, Content, Creative, and Field Marketing teams to deliver integrated ABM programs.
• Measure campaign performance, communicate insights to stakeholders, and recommend optimizations that improve pipeline generation and ROI.
• Support regional and global ABM initiatives and share best practices across North America and other regions as appropriate.

Minimum Qualifications

• 5+ years of B2B/SaaS ABM/ABX account-based marketing experience, with hands-on ownership of ABM programs.
• Developed and executed scalable ABM programs for mid-market or enterprise B2B organizations, including 1:few and 1:many strategies, with targeted 1:1 campaigns.
• Strong understanding of ICP development, account segmentation, intent data, contact acquisition, and buying committee strategies.
• Proficient in ABM platforms such as 6sense or Demandbase, CRMs such as Salesforce, and marketing automation platforms.
• Partnered closely with Sales and BDR/SDR teams to align account prioritization and drive coordinated inbound and outbound account engagement.
• Experience running coordinated ABM campaigns across paid media, LinkedIn, display advertising, email, content, and other digital channels.
• Used engagement, intent, conversion, pipeline, attribution, and ROI data to optimize account progression and marketing efficiency.
• Strong project management, communication, and cross-functional collaboration skills, with the ability to influence multiple stakeholders and manage campaigns, budgets, and priorities.

Benefits

• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)