Senior ABM Manager

About the role

The Senior ABM Manager will build and scale strategic account engagement programs designed to create meaningful conversations with high-value customers. This role focuses on developing creative, personalized campaigns that go beyond traditional demand generation and establish strong connections with key decision-makers.

Responsibilities

• Own the strategy, execution, and optimization of account-based marketing initiatives designed to engage strategic customers, generate quality pipeline, and strengthen relationships with high-value accounts.
• Build and manage the strategic account engagement engine by identifying, segmenting, and prioritizing target accounts across key customer categories.
• Create deep account intelligence by analyzing business models, product strategies, market signals, customer needs, and growth opportunities.
• Develop personalized 1:1 and 1:few ABM campaigns that deliver valuable, relevant experiences for target audiences.
• Create creative account plays including personalized landing pages, benchmark reports, executive experiences, events, workshops, and targeted content initiatives.
• Partner closely with sales teams to align account strategies, incorporate field feedback, and create campaigns that support active opportunities.
• Collaborate with content, product marketing, events, and revenue operations teams to execute integrated account-based programs.
• Build AI-powered workflows that improve account research, campaign personalization, reporting, lead intelligence, and marketing automation.
• Identify and optimize processes for account discovery, engagement tracking, nurture programs, and pipeline attribution.
• Maintain and monitor ABM performance metrics including account engagement, meetings generated, influenced pipeline, and revenue impact.
• Develop repeatable frameworks and best practices that improve the effectiveness and scalability of strategic marketing programs.
• Support strategic events and experiences by identifying target participants, creating engagement strategies, and measuring business outcomes.
• Continuously test new ideas, technologies, and approaches to improve account engagement quality.

Requirements

• Strong experience in account-based marketing, demand generation, and strategic go-to-market programs, with the creativity and technical curiosity needed to build modern marketing systems.
• 5+ years of experience in demand generation, ABM, integrated marketing campaigns, or related go-to-market roles.
• Proven experience creating pipeline through strategic account engagement and personalized marketing initiatives.
• Strong understanding of ABM strategies, account segmentation, campaign development, and revenue attribution.
• Experience working with sales teams to align marketing programs with account priorities and business objectives.
• AI-native mindset with experience using AI tools to research, create, automate, analyze, or optimize marketing workflows.
• Ability to identify opportunities for automation and build efficient processes using modern marketing technologies.
• Strong analytical skills with the ability to measure campaign performance and translate insights into action.
• Experience using marketing and sales tools such as Salesforce, Clay, 6sense, or similar platforms.
• Excellent copywriting, storytelling, and creative judgment with the ability to recognize what makes campaigns memorable and effective.
• Strong interest in consumer applications, digital products, subscriptions, growth strategies, and user behavior.
• Able to operate independently in a fast-moving environment where processes are still being built.
• Strong collaboration skills with the ability to influence teams across marketing, sales, product, and operations.

Bonus Qualifications

• Experience in mobile applications, consumer subscriptions, SaaS, or developer-focused products.
• Familiarity with subscription growth strategies, pricing experiments, conversion optimization, paywalls, lifecycle marketing, or app monetization.
• Experience creating executive events, roundtables, workshops, or account-based experiences.
• Track record of using AI to improve marketing efficiency, personalization, or campaign execution.

Benefits

• Competitive equity package at a fast-growing technology company.
• Extended equity exercise window for vested options.
• Fully remote and flexible work environment.
• Recommended annual time off of 4-5 weeks to support personal well-being and recharge.
• Workspace setup allowance to create an effective home office.
• Annual learning and development stipend to support continuous growth.
• Opportunity to shape an emerging ABM strategy and influence high-impact go-to-market initiatives.
• Collaborative environment with experienced teams across marketing, sales, product, and operations.