Senior Manager, ABM

The role / impact

Design, establish, and manage Xero's global account-based marketing strategy as our Senior ABM Manager. Drive the multi-year strategic vision for our 1-to-Many, 1-to-Few, and 1-to-1 programmes, accelerating the adoption of our platform across high-value prospects. Build an automated, AI-powered marketing engine aligned with outbound sales efforts to generate a high-performing pipeline. Hold shared accountability for pipeline and revenue generation across key enterprise and accounting partner channels. Influence multi-million dollar outcomes by optimising campaigns and evolving performance indicators across all contact levels.

Team / How They Connect

Join the Partner Acquisition Marketing team, a collaborative group spread across remote US locations and Toronto. Responsible for bringing new accounting and bookkeeping firms into the Xero Partner Programme and improving their conversion into productive partners. Work cross-functionally with sales, performance marketing, content, martech, and finance to deliver unified, revenue-driving campaigns. Currently focusing on transitioning the global account-based marketing motion into a modern, scalable, AI-enabled engine using tools like Clay, Claude, Unify, and AirOps.

Where And How You Can Work

This role is based in New York with a hybrid working model, offering a blend of home-based flexibility and time spent in our New York office. Enjoy a mix of remote work and in-person collaboration to drive global growth, with occasional opportunities to travel.

What We Are Looking For

• A proven background in building and scaling account-based marketing programmes integrated within a fast-paced B2B SaaS environment.
• Extensive hands-on experience with marketing technology platforms like Demandbase, Salesforce, and Clay.
• An early adopter mindset regarding AI utilities to design automated workflows that personalise outreach at scale.
• A deep understanding of complex buying cycles, multi-stakeholder decision-making, and the cloud data or fintech landscape.
• Exceptional communication skills to update senior stakeholders and secure executive buy-in for programmatic changes.
• A strong analytical capability to digest data easily and translate it into actionable strategic insights.

Compensation & Total Rewards

At Xero, we value the impact and skills you bring to the team. We don’t just hire for a role; we invest in people. Our compensation philosophy includes base salary, performance incentives, and world-class benefits. The expected base salary range for this role is $155,000 - $190,000 USD. Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role. Additional compensation includes variable pay (annual bonus and equity), comprehensive benefits (medical, dental, vision, 401(k) match, 21 days PTO, 10 days of Wellbeing leave, 5 days of Xtra Leave, 1 volunteer day, 12 paid holidays, paid parental leave).