SEM Specialist II

About the role

Mouser Electronics is an award-winning, global distributor of semiconductors and electronic components that ships to over 650,000 customers in 223 countries/territories from its one million sq. ft. state-of-the-art facility in Mansfield, Texas. Mouser.com is an award-winning website that features more than 6.8 million products online from more than 1,200 leading manufacturers. Mouser employees enjoy competitive pay and benefits, a business casual dress environment, a state-of-the-art facility in which to work, and an experienced management team with vision and a passion for growth.

Responsibilities

• Perform daily account maintenance and creation of pay-per-click accounts on Google, Bing, Yahoo, & other search platforms as assigned.
• Manage the execution of search marketing campaigns & ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing & forecasting, keyword research, and expansion.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
• Optimize campaign/program performance through continuous testing & monitoring including collection and analysis of negative keywords.
• Manage the budget of all assigned paid search accounts and make recommendations for continuous improvement.
• Initiate the building and maintenance of reports and dashboards using search platform data plus data from additional sources.
• Maintain and monitor keyword bids.
• Develop Mouser and ecommerce business acumen.
• Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating global communications.

Requirements

• Bachelor's Degree in a related discipline or work experience.
• 2+ years SEM experience required. For internal candidates, experience can be a combination of internal and external experience.