Senior SEM Specialist

Responsibilities

• Develop, execute, and optimize SEM campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Demand Gen, YouTube, and remarketing initiatives.
• Manage campaign architecture, audience strategies, bidding methodologies, budgets, and media investments to maximize acquisition, lead generation, and revenue growth.
• Own shopping feed quality, catalog optimization, and campaign performance across product-based advertising initiatives.
• Continuously optimize campaigns through testing, audience refinement, bid management, keyword analysis, and performance measurement.
• Maintain multi-million-dollar advertising budgets while maintaining accountability for efficiency, customer acquisition, and return on investment.
• Partner with Analytics, Data Science, Creative, UX, Web, and Marketing teams to improve campaign effectiveness, measurement, attribution, and conversion performance.
• Evaluate new advertising capabilities, platform enhancements, and emerging opportunities within Google and Microsoft ecosystems.
• Serve as the internal subject matter expert for search engine marketing and paid search best practices.
• Maintain operational excellence through campaign QA, reporting, documentation, tracking validation, and platform administration.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field, or equivalent experience.
• 5–10 years of hands-on SEM experience managing performance marketing campaigns within Google Ads and Microsoft Advertising.
• Proven experience managing and optimizing large-scale digital advertising budgets.
• Deep expertise across Google Search, Shopping, Performance Max, Demand Gen, YouTube, and Microsoft Advertising.
• Experience managing product feeds, audience targeting strategies, attribution models, conversion tracking, and performance optimization initiatives.
• Strong understanding of Smart Bidding, first-party data activation, testing methodologies, and advanced campaign measurement.
• Experience with Adobe Analytics, Google Analytics, and digital advertising reporting platforms.
• Excellent analytical, organizational, communication, and project management skills.
• We Will Give Special Consideration To Candidates Who Have Google Ads and Microsoft Advertising certifications.
• Experience with advanced audience strategies, Customer Match, Enhanced Conversions, and offline conversion tracking.
• Experience in telecommunications, technology, subscription, or other highly competitive acquisition environments.
• Experience partnering with Analytics and Data Science teams on attribution modeling, incrementality testing, and measurement frameworks.