SEM Specialist

About the role

Comoto Holdings is America’s largest and fastest-growing omnichannel platform in the powersports aftermarket-products industry; dedicated to advancing the experience of powersports enthusiasts across the globe. Comoto’s brands, RevZilla, Cycle Gear, J&P Cycles, REVER, and Common Tread, deliver premium products, dedicated expertise, engaging media, and passionate customer support of the powersports community, through best-in-class e-commerce and retail experiences. This is a hybrid position based in Philadelphia that will require 3 days per week in our Navy Yard office.

Responsibilities

• Drive Paid Search & Shopping Growth: Build, manage, and scale high-performing search and shopping campaigns across Google, Bing, and other engines for our massive, ever-growing catalog of premium gear and parts.
• Test & Optimize Daily: Lead creative A/B ad testing to find messages that resonate with powersports enthusiasts, while actively managing day-to-day pacing, bids, and campaign performance to scale top performers.
• Manage Multimillion-Dollar Budgets: Oversee large-scale campaign spending efficiently, using advanced bid management tools and data insights to maximize ROI and fuel aggressive growth targets.
• Maintain High Workflow Quality: Ensure flawless execution through rigorous self-QA on ad copy, audience targeting, and campaign builds, while peer-reviewing team workflows to protect the customer experience.
• Partner Cross-Functionally & Expand Impact: Collaborate closely with Analytics, Creative, Video, Merchandising, and Rider Support teams with opportunities to contribute to broader media channels like Display, Paid Social, and Video.

Qualifications

• 2–5 Years in SEM & Shopping: Proven track record running large-scale, high-budget Paid Search and Shopping campaigns end-to-end within an e-commerce or retail environment.
• Mastery of Enterprise Tools: Deep experience with Google Ads, Microsoft Advertising, 3rd-party bid management platforms (e.g., SA360, Skai), and Web Analytics tools.
• Advanced Analytical Capabilities: High proficiency in Excel (pivot tables, complex formulas, modeling) and comfort tackling marketing challenges like attribution, media mix modeling, and cross-device journeys.
• Execution & Detail Focus: Strong project management skills with the ability to balance multiple campaign priorities while maintaining exceptional accuracy under tight timelines.
• Collaborative Self-Starter Drive: Ability to adapt quickly to new tools and processes, communicate complex data clearly, and thrive in a fast-paced, high-energy environment.

Skills

• Hands-on experience with Display, Paid Social, or Video campaign management.
• Technical data skills including SQL, Google Ads Scripting, or BI platforms (e.g., Tableau, Qlik).
• A personal passion for motorcycles, ATVs, UTVs, or powersports culture.