SEM Specialist

Key Responsibilities

• Assist in building, managing, and optimizing Google Ads campaigns (Search, Display, Video, Vehicle Listing Ads) across multiple dealership locations
• Support monthly specials and promotions with timely ad copy updates and campaign adjustments
• Conduct keyword research and competitor analysis specific to vehicle models, leasing offers, service specials, and dealership branding
• Monitor campaign performance, track conversions (form fills, calls, chats), and make recommendations for improvement
• Collaborate with dealership marketing teams to align messaging and landing pages with inventory and local offers
• Help manage campaign budgets to ensure efficient spending and performance
• Generate monthly performance reports and insights using Google Ads, Analytics, and dealership CRM data
• Avoid account audits and proactive optimization reviews
• Help identify budget expansion opportunities and performance improvements
• Support campaign launches, dealership onboarding, and account maintenance
• Participate in internal strategy discussions and performance reviews
• Affiliate with dealer-facing recommendations and campaign insights as needed

Requirements

• 2–3 years of experience in digital marketing, SEM, or automotive advertising
• Experience with building and managing Google Ads campaigns, with foundational knowledge of paid search strategy
• Strong interest in automotive marketing and local lead generation
• Analytical mindset with attention to campaign data and trends
• Experience with spreadsheets (Excel/Google Sheets) for tracking and reporting
• Excellent communication skills and ability to meet fast-moving deadlines