SEM Specialist

Key Responsibilities

• Assist the search media paid advertising planning, buying, and optimization of campaigns across multiple platforms, including Google Ads and Microsoft Ads including QAs and campaign optimizations.
• Conduct regular check-ins with the Search Supervisor to report on campaign performance and recommend strategic adjustments.
• Partner with other media planning, media buying, and analytics departments to provide sound, research-based campaign strategies, plans and implementation approaches that drive tangible client business impact.
• Leverage data-driven approach to analyze campaign performance and derive insights and strategic recommendations to improve KPIs and campaign results.
• Listen and stay engaged with relevant social discussion about our clients, competitors, and/or industry
• Nurture key relationships with platform reps to increase opportunities and remain up to date on pharmaceutical and healthcare branded and unbranded content regulations and restrictions

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 2+ years' experience in development, planning, activation, management, optimization, and measurement of paid search media advertising campaigns based on client goals and KPIs
• Strong in-platform experience across major search platforms including (but not limited to): Google Ads and Microsoft Ads
• Proven track record of successfully managing complex media activations with quick turn around times
• Experience with successfully executing campaigns in all three stages of the sales funnel; awareness, consideration and conversion/lead generation.
• Strong time management skills required
• Works well independently and collaborating with other teams
• Certifications in Search platforms preferred
• Experience in pharma or healthcare is required